Your Traffic Dropped. Here’s What’s Actually Going On and Why

With most brands active on social media, there are times in between their brand messages that they weigh in on issues that are arguably beyond their scope. We saw it earlier this year for example with the outrage on Twitter after Cheerios posted a branded message following Prince's death. Over the l...

From Shelf to Screen: Why Great Food & Drink Brands Invest in Their Website

From Shelf to Screen: Why Great Food & Drink Brands Invest in Their Website

There is a specific moment of friction every food and drink brand eventually faces. You have spent years perfecting the product—obsessing over the flavour profile, brand, sourcing the finest ingredients, and refining the label d...

Choc Nibbles Website Design: A Bold New WooCommerce Launch

Choc Nibbles Website Design: A Bold New WooCommerce Launch

We’re proud to announce the launch of the new Choc Nibbles Website Design, a vibrant WooCommerce e-commerce platform built to support a major brand refresh and product evolution. Following a full rebrand led by Narrabeen, speci...

Hospitality websites built to convert: how to turn “browse” into bookings

Hospitality websites built to convert: how to turn “browse” into bookings

Hospitality brands have a familiar problem: you can invest in beautiful photography, great copy, and a polished brand and still lose bookings because the journey to reserve a room, table, event, or experience is clunky. At Adigi...

Rebuilding NaughtOne’s Resource Area: from Dropbox links to a bespoke resource tool

Rebuilding NaughtOne’s Resource Area: from Dropbox links to a bespoke resource tool

When you’re a design-led manufacturer like NaughtOne, your resource library isn’t a nice-to-have. It’s where architects, designers, dealers, and specifiers go to get work done: CAD blocks, Revit files, product sheets, assemb...

Enterprise WordPress Without the Drama: What “Enterprise” Actually Means

Enterprise WordPress Without the Drama: What “Enterprise” Actually Means

“Enterprise” gets thrown around like it’s a plugin you can install. It isn’t. Enterprise is what happens when your website stops being “a website” and becomes business infrastructure. It needs to handle pressure, peop...

Adigi Expands to New York: Bringing UK, Dubai and European Expertise to the US

Adigi Expands to New York: Bringing UK, Dubai and European Expertise to the US

The next chapter of Adigi’s journey has arrived, and it’s a big one. We’re excited to announce that we’ve expanded our team and officially opened our new office in New York City, marking a key milestone in our global growt...

Designing for Crawlability and Performance: How Adigi Builds Websites Search Engines and Users Love

Designing for Crawlability and Performance: How Adigi Builds Websites Search Engines and Users Love

At Adigi, we don’t just design websites that look good — we design, develop, and optimise them to perform.Every choice, from how a page animates to how it loads on mobile, is driven by both technical SEO best practices and exc...

From Launch to Legacy: The Value of Retainers & Long-Term Adigi Relationships

From Launch to Legacy: The Value of Retainers & Long-Term Adigi Relationships

At Adigi, we’ve been around long enough to know this: the best agency–client relationships aren’t the one-offs. They’re the ones that last. Sure, a project can get you moving — a shiny new site, a campaign, a re-brand...

Designing for AI: How Brand, Design, and Technical Brilliance Create an AI-Ready Website

Designing for AI: How Brand, Design, and Technical Brilliance Create an AI-Ready Website

The conversation around AI-driven search has moved fast. In our last post, we explored how to prepare your website for AI-powered discovery with a focus on optimisation audits. But readiness isn’t just about clean code and struc...