Case Study

Country Creatures

Having originally built the Country Creatures site, we were invited back to evolve the brand’s digital presence. The goal was a complete design refresh that would better showcase their incredible venues while making it easier than ever for guests to discover and book their next getaway.

The Brief

Our Approach to Hospitality Website Design

Country Creatures is about more than just a place to stay; it’s about a feeling of understated luxury and local authenticity. Our design refresh focused on translating this physical atmosphere into a digital experience. By utilising high-resolution imagery and a refined colour palette, we’ve created a site that feels as welcoming as the venues themselves.

We focused on “the scroll”, ensuring that as users move through the site, they are met with a seamless narrative that bridges the gap between their boutique pubs, inns, and the wider Country Creatures lifestyle.

Design & Development

Understated Simplicity

A beautiful website must also be a functional one. We overhauled the navigation to allow for effortless movement between the various venues, from The Double Red Duke to The Masons Arms to The Wild Duck.

The user journey was simplified to reduce friction, implementing a “mobile-first” approach to ensure that potential guests can browse menus, view rooms, and complete bookings with ease, whether they are on a desktop or a smartphone. The result is a sophisticated UI that puts the guest’s needs front and centre.

Feedback

We couldn’t be happier!

Just a personal note from me to say Thank you for helping us get over the line for this weekend. I know it’s not been the easiest of projects but we are super proud of how it all looks and I’m grateful for all the commitment to delivering what we set out for!

Adigi Client

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