Lane 7

Adult Focused Social Gaming

With venues as unique as their host cities, Lane7 was born to bring people together in an immersive environment that not only allows people to try a variety of games, but allows them to team up, collaborate and enjoy some competition whilst making memories together. This project was a real collaborative effort with our agency partner, KISS branding studio who we worked alongside to deliver this immersive digital experience. KISS branding is a team of creative humans on a mission to transform brands into their best selves.

Bowl, Play, Feast And Drink

The KISS team worked on the new brand creation and website design to capture this unique, social gaming experience for adults. We focused on the UX / UI, front end and back end development of the project. In order to bring the design to life, the online experience of Lane7 needed to reflect the branding through engaging, immersive and captivating UX/UI throughout the front end development stage.

Every Occasion, Every Party

We worked to create smooth, slick animations and transitions as users explore across the site. Focus was placed on showcasing the variety of games and packages on offer in a powerful, immersive way. We implemented a succinct, effective user journey that ensured users could explore and book across their multiple venues with ease.