Lane7 is an immersive social gaming experience. Bowl, game, feast and drink. Designed to let visitors lose themselves, all night long in this multi-sensorial adventure.
With venues as unique as their host cities, Lane7 was born to bring people together in an immersive environment that not only allows people to try a variety of games, but allows them to team up, collaborate and enjoy some competition whilst making memories together. This project was a real collaborative effort with our agency partner, KISS branding studio who we worked alongside to deliver this immersive digital experience. KISS branding is a team of creative humans on a mission to transform brands into their best selves.
The KISS team worked on the new brand creation and website design to capture this unique, social gaming experience for adults. We focused on the UX / UI, front end and back end development of the project. In order to bring the design to life, the online experience of Lane7 needed to reflect the branding through engaging, immersive and captivating UX/UI throughout the front end development stage.
We worked to create smooth, slick animations and transitions as users explore across the site. Focus was placed on showcasing the variety of games and packages on offer in a powerful, immersive way. We implemented a succinct, effective user journey that ensured users could explore and book across their multiple venues with ease.
Just a personal note from me to say Thank you for helping us get over the line for this weekend. I know it’s not been the easiest of projects but we are super proud of how it all looks and I’m grateful for all the commitment to delivering what we set out for!
