About Us

Meet The Team

ADIGI was founded with the common passion of all things digital, with the desire to create memorable online experiences. As a collection of client-facing creative digital designers, website developers, technical experts, strategists and project managers, we work in partnership with clients and form long lasting relationships to take a businesses online presence to the next level.


Dan Martin

Managing Director

With a wealth of industry experience, Dan co-founded ADIGI 10 years ago. Working on strategic projects for national, and international brands  across a range of sectors, Dan is committed to working with clients strategically to deliver online experiences with impact. Outside the office you can catch him playing football, commenting on football and taking the kids to football practice.

Jonny Wright

Technical Director

Jonny joined Dan right at the start of ADIGI. With a wealth of back-end development experience, Jonny now leads our development team and internal operations. He is the technical mastermind who is always available to liaise with clients on their technical project requirements and the wheels would stop without him (we like car analogies here). Outside the office he’s drinking bottomless coffees, having a few cocktails and hanging out with his family.

Emma Thornton

Account Director

Having spent 7 years in London, Em relocated back to her Yorkshire roots to join the team as a client director. Em works directly with our clients to understand their objectives, take their project briefs and bring them through to fruition. From managing projects, to creatively directing photoshoots. Outside the office Em has come out of retirement from netball, drinking coffee, learning tennis and motorbike riding.


Kevin Anderson

front-end developer

Kev joined the agency 8 years ago and is in charge of bringing design to life through his ninja-equivalent skillset for UX and UI. He loves a challenge and is the unsung hero of the team. Kev has two dogs who like to join our virtual team calls.

Jakob Nicolaides

back-end developer

Having been with the agency for 5 years, Jake is an integral member of the development team, accustomed to working on both digital projects and supporting our clients with monthly support. Outside the office, Jake is creating music, growing Quickball, playing football and learning all things AI.

Ross Lammin

Senior Back-End Developer

Our newest member of the agency, Ross joins us as a senior back-end developer. With extensive experience, especially working with API’s and build processes, he has become an integral support to our development team. In his spare time, Ross is hanging out with his wife and three kids, playing video games, and supporting Leeds United. He’s also a keen aquarist and talented guitar player.


Sam Crowder

design director

From joining the agency seven years ago as a designer, Sam has been pivotal in evolving the agency design operations and business strategy as the design director. Sam has also become the mastermind behind our framework: The Adigi-Verse. Outside the office he’s playing football, taking Bruce for epic walks, growing Quickball and hanging out with the kids.

Ollie Lewis


From branding, hand-crafting illustrations, to website design and social media concepts, Ollie is a true wizard in the design team. Since joining he and Sam quickly formed the new ‘Ant & Dec’ duo. Outside the office Ollie is drawing, having a cheeky beer and causing mischief with his son. He’s also a brilliant guitar player.

Bruce Crowder

agency mascot

Having been with the agency for 3 years, Bruce always loves to start the day by running into the office and greeting everyone good morning. He has a passion for joining team meetings, playing fetch and eating anything and everything.

adigi x careers

Fancy joining the team?

We’re always on the lookout for enthusiastic, talented individuals, who have a passion for all things digital, or specialists with in-house expertise. Sound like you? Then don’t be shy, check out our latest vacancies or reach out and let’s grab a coffee.