Strategic email marketing has become a fundamental part of any brand or business in order to engage and retain customers, convert users, and create activation for dormant users. Understanding the importance of enabling organisations to effectively communicate directly with target audiences led us to partnering with some of the most superior and renowned email software providers, including Klaviyo. From auditing existing email marketing subscriber data, to creating bespoke branded emails, creating automated and targeted email campaigns and automated flows, we work with businesses to elevate their email marketing campaigns, increase conversions, boost engagement and help scale their business.
As a Klaviyo email marketing agency partner, we work with clients across a range of industries and support in a multitude of areas. From auditing existing data, to designing and creating branded email marketing templates, identifying opportunities and pathways of how to communicate and engage with different audience segments, including setting up email automation flows based on user behaviour, to reviewing re-engagement flows, and analysing reporting and customer profiling. With powerful platforms such as Klaviyo, we support our clients in building tech-enabled email campaigns that improve customer retention, increase engagement all whilst helping them scale their business through branded communication.
A fundamental part of our email marketing strategy is understanding the customer journey and the key objectives of the business in order to identify key email automation flow opportunities. From establishing an initial strategy complete with audience segmentation we work with clients to build initial automation flows such as new subscriber emails, abandoned basket flows, engagement email flows for existing customers, and cross-promotion or key service flows. We work to establish effective audience segmentation, split testing and more specific targeted campaigns that allows our clients to develop engaging, conversion-centric communication between themselves and their customers.
We wish to empower our clients with reporting tools that allow them to inform business decisions and fuel their growth with useful analytics. Within a Klaviyo account, it contain a superior analytics dashboard area for email campaigns with real-time performance metrics such as open rate, clicks, engagement, conversion, sales by channel, revenue by month and user activity. An additional benefit is that Klaviyo’s analytics integrates with Looker Studio so that our clients can track all performance metrics in one dashboard. To provide our clients with real-time data and performance metrics, we recommend building a bespoke reporting interface with Google’s Looker Studio to visually present live metrics. We create and build customisable interactive dashboards with key performance metrics for clients in an easy to read format.
