Let’s start with the basics, what is Looker Studio and why should you use it? Looker Studio is a business intelligence and data analytics platform that allows organisations, brands and businesses to analyse, visualise, and share data from various sources. While Looker Studio can provide valuable insights into your business metrics, it does not directly facilitate setting up conversion goals.

Conversion goals are typically set up using a web analytics tool such as Google Analytics, which tracks user behaviour on your website and allows you to set up specific goals for users to achieve, such as making a purchase or filling out a contact form.

That being said, Looker Studio can be used in conjunction with a web analytics tool to analyse and visualise conversion data. Looker can pull data from Google Analytics or other web analytics tools, and provide insights into the performance of your conversion goals, as well as other important metrics such as traffic sources, user behaviour, and more.

Ultimately, the effectiveness of Looker Studio for analysing conversion goals will depend on the specific needs of your business and the tools you are using to track and measure conversions. However, Looker Studio is a powerful data analysis platform that can provide valuable insights into a wide range of business metrics, including conversion rates.

Here are the reasons we recommend using it:

  1. Data Exploration: Looker Studio allows you to explore and analyse data from various sources in a user-friendly way, without the need for complex SQL queries or technical expertise. The platform has a drag-and-drop interface that makes it easy to create custom reports and dashboards.
  2. Scalability: Looker Studio is highly scalable, meaning it can handle large volumes of data from multiple sources without compromising performance. This makes it ideal for businesses of all sizes, from start-ups to enterprise-level organisations.
  3. Customisation: Looker Studio is highly customisable, allowing you to tailor the platform to meet your specific business needs. You can create custom metrics and dimensions, build custom dashboards and reports, and integrate with other tools and platforms to create a comprehensive data ecosystem.
  4. Collaboration: Looker Studio makes it easy to collaborate with team members and share insights with stakeholders. The platform has built-in collaboration features, such as commenting and sharing, and integrates with popular communication tools like Slack and email.
  5. Security: Looker Studio takes data security seriously, with robust security features that protect your data and ensure compliance with industry standards. Looker Studio is SOC 2 Type II certified, which means it meets strict security and privacy requirements for handling customer data.

Overall, Looker Studio is a versatile and powerful data analytics platform that offers many benefits over other tracking tools. Whether you are looking to improve data exploration, scalability, customisation, collaboration, or security, Looker Studio could be a great choice for your business. Contact us to ask how we can help you and your business benefit from this powerful tool.