What started as one charming pub in the Cotswolds has evolved into a carefully curated collection of five characterful venues. We’ve had the privilege of playing a key role in that journey, working across brand development, website design and build, digital tracking, and performance reporting. The Ebrington Collection is not just a hospitality success story, it’s a case study in purposeful, strategic growth powered by a strong vision and modern digital tools.

It All Began at The Ebrington Arms

The journey started with The Ebrington Arms, a countryside favourite known for its real ales, exceptional food and historic charm. Over time, its reputation grew well beyond its Cotswold location, earning accolades from national press and industry bodies alike. But its greatest asset was always its soul. We recognised early on that this wasn’t just a great pub but the cornerstone of a brand that could grow — carefully, authentically and meaningfully.

A Collection With Purpose

We’ve supported The Ebrington Collection’s growth from a single venue to a family of five. Each venue is distinctive, with its own story and local ties, yet all are united by a common commitment to quality, hospitality and heritage. Our role has been to ensure that growth is underpinned by strategic brand development and digital capability from day one.

The Lord Nelson, Burnham Thorpe

https://thelordnelsonnorfolk.co.uk

A pub with historical significance as the birthplace of Admiral Nelson. We delivered a full rebrand, designed and built the new website, and set up comprehensive conversion tracking. Real-time performance reporting via Looker Studio now gives clear insight into how users engage with the site and how bookings and conversions perform.

The Fur & Feather, Woodbastwick

https://thefurandfeathernorfolk.co.uk

Adjacent to the Woodforde’s Brewery, this inn has long held a loyal following. We helped refresh the brand identity, built the website from the ground up and implemented a digital tracking framework that ensures every key user action is measurable. Looker Studio dashboards provide clear, actionable insights on user behaviour and conversion data.

The Plough Inn, Kelmscott

https://theploughinnkelmscott.com

Situated in one of the most picturesque Oxfordshire villages, The Plough is a quintessential countryside pub. We created a full digital presence that reflects its heritage while ensuring the guest journey online is as seamless and intuitive as the one they’ll receive in person.

The Harcourt Arms, Stanton Harcourt

https://www.theharcourtarms.com

This beautifully restored pub with rooms has become a destination for food lovers and weekend travellers alike. We helped shape the visual identity, developed the website, and enabled advanced tracking and reporting to support ongoing optimisation of user experience and performance.

The Ebrington Arms, Chipping Campden

https://www.theebringtonarms.co.uk

The original site and spiritual home of the collection. We’ve supported its evolution with digital tools, branding guidance and reporting infrastructure that’s helped set the standard for every venue that followed.

Full-Spectrum Support

For each venue in the collection, we have delivered an integrated suite of services

  • Brand identity and positioning

  • Website design and development

  • Conversion tracking and Google Tag Manager setup

  • GA4 integration and custom event mapping

  • Real-time Looker Studio dashboards to monitor traffic, engagement and performance

Every venue now benefits from a consistent but tailored digital presence and a reporting framework that enables data-led decision making across the group.

Looking Ahead

The growth of The Ebrington Collection is a story of how traditional hospitality and modern digital strategy can go hand in hand. As the team continues to expand their footprint, we’re proud to help shape how the brand presents itself and performs online. We’re already working behind the scenes on the next steps.

If you’d like to learn more about our work on this project or see what’s possible for your own brand, get in touch. We’d love to share more.