Designing for AI: How Brand, Design, and Technical Brilliance Create an AI-Ready Website

We’ve written before about the power of the influencer. There’s so much written online on various marketing websites and blogs so we’ll try to keep it succinct and then include some insight from a food blogger we work with, ProperFoodie.   Influencers, when collaborated with correctly,...

The AI Optimisation Audit: How to Make Your Website Ready for AI-Driven Search

The AI Optimisation Audit: How to Make Your Website Ready for AI-Driven Search

AI is changing how people find answers online. Search engines now summarise results, surface “AI overviews,” and favour content that’s unambiguous, well-structured and easy for machines to parse. If your site was only built...

Em Returns to Adigi as Our New Studio Manager

Em Returns to Adigi as Our New Studio Manager

We’re absolutely thrilled to share some exciting news: Em Thornton has rejoined us as our Studio Manager. After her time in Canada, Em is back with fresh energy, renewed perspective, and the same creative spark we’ve always ad...

What Is AI Search and Why Does It Matter?

What Is AI Search and Why Does It Matter?

AI search engines like ChatGPT, Google’s SGE (Search Generative Experience), Perplexity, and others deliver instant, conversational answers without users needing to click through traditional links. That means: Less tra...

From One Country Pub to Five: Growing The Ebrington Collection with Soul, Strategy and Digital Precision

From One Country Pub to Five: Growing The Ebrington Collection with Soul, Strategy and Digital Precision

What started as one charming pub in the Cotswolds has evolved into a carefully curated collection of five characterful venues. We’ve had the privilege of playing a key role in that journey, working across brand development, webs...

Why the Right Hosting is Critical for Website Performance

Why the Right Hosting is Critical for Website Performance

When it comes to creating a beautiful, functional website, the focus often leans heavily on design, content and user experience. But beneath the surface, powering every click, scroll and conversion, is something just as vital: you...

Building a Design-Led Digital Future: Adigi’s Collaboration with NaughtOne

Building a Design-Led Digital Future: Adigi’s Collaboration with NaughtOne

At Adigi, we’re passionate about working with brands that share our appreciation for intelligent design, innovation, and long-term thinking. One of the most rewarding examples of this is our enduring partnership with NaughtOne �...

Why a Performance & Value-Added Retainer Beats Hourly Billing For WordPress and Shopify Projects

Why a Performance & Value-Added Retainer Beats Hourly Billing For WordPress and Shopify Projects

At Adigi, we’ve worked with ambitious brands across hospitality, lifestyle, and enterprise — and one thing’s clear: the best results come from long-term partnerships, not ticking clocks. Historically, many agencies have o...

Performance, design and conversion for luxury pub venues

Performance, design and conversion for luxury pub venues

We are celebrating our clients in The Times’ this is a spotlight on luxury pubs At Adigi, we take immense pride in the work we do behind the scenes for some of the UK’s most exceptional hospitality brands. So when The Times r...

WooCommerce vs Shopify: Why We Choose the Best Framework for Your Project

WooCommerce vs Shopify: Why We Choose the Best Framework for Your Project

When it comes to launching an online store, WooCommerce and Shopify are two of the most powerful and widely-used platforms on the market. As experts in both frameworks, we often get asked: Which one is better? The answer? It de...