For any brand with an enterprise-level WordPress site, getting traffic is only half the battle — turning that traffic into action is where the real results lie.
At Adigi, we build and optimise high-performance WordPress sites designed to convert. Whether you’re capturing leads, selling products, or driving sign-ups, your site’s UX (User Experience) and CRO (Conversion Rate Optimisation) strategy must work hand in hand.
Here’s best practices to boost conversions on WordPress.
Start With a Clear Conversion Goal
Every page on your WordPress site should serve a purpose. Whether it’s a contact form submission, a purchase, or a newsletter sign-up — define your primary goal first. Then, reverse-engineer your design, layout, and content to support that outcome.
Speed = Sales
Site speed directly impacts conversions. Slow-loading pages cause frustration and increase bounce rates. A 1-second delay in page load can reduce conversions by up to 20%.
Design for Humans, Not Just Aesthetics
UX design should guide users naturally toward conversion.
Focus on:
Visual hierarchy: Make your CTA the most prominent element.
Whitespace and clarity: Avoid clutter. Let your message breathe.
Consistent navigation: Users should always know where they are and how to take the next step.
Mobile-First, Always
Over 50% of web traffic is mobile, yet many enterprise sites we see still prioritise desktop layouts.We make sure: Buttons are thumb-friendly ,menus are collapsible and intuitive, page load speed is optimised for mobile networks and forms are simple and use auto-fill where possible.
Use Social Proof Strategically
Testimonials, client logos, user reviews, and case studies build trust — especially for enterprise services or high-ticket products.
Place them: Near key CTAs, on high-traffic landing pages, in product or service comparison areas.
We Simplify Forms
Forms are often the final step in your funnel — make them as easy as possible to complete.
Best practices:
Only ask for what you absolutely need
Break long forms into multi-step versions
Use clear labels and helpful error messages
Offer autofill or social login where relevant
Leverage CRO Plugins (Carefully)
Plugins like HubSpot for WordPress can support CRO, but always vet them for performance and compatibility.
Too many plugins = bloat. Choose tools that integrate well with your theme and don’t add unnecessary load time.
Make CTAs Impossible to Miss
A great CTA is:
Visually distinct
Action-oriented (e.g., “Get My Free Audit” vs. “Submit”)
Positioned strategically (top of page, mid-content, end)
Use contrasting colours, microcopy (e.g., “No credit card required”), and urgency where appropriate.
Monitor & Iterate Constantly
Conversion optimisation is not a one-and-done process. Use analytics tools (GA4, Looker Studio, etc.) to track performance and identify drop-off points.
We set up goals, funnels, and event tracking to understand what’s working — and where users are slipping away.
Final Thoughts
WordPress is incredibly powerful, when built and optimised by us with conversions in mind. Whether we’re using WooCommerce, Advanced Custom Fields, or headless WordPress, a tailored UX and CRO strategy can dramatically improve the performance. At Adigi we are experts in this for both B2b and B2c website design and development, talk to us today!
