So for a while now as an agency we have been working with (on our hospitality clients) Airship. As such we have been so impressed with them that we decided to become an agency partner!
So what is Airship and why do we recommend it? Airship is a CRM (a customer relationship management platform) specifically designed for the hospitality industry. It helps hotels, resorts, and other hospitality businesses manage and engage with their guests effectively. The Airship CRM offers a range of features tailored to meet the unique needs of the hospitality sector. Here are some key aspects of Airship CRM for hospitality and things we have observed with the platform:
- Guest Profile Management: Airship CRM allows you to create comprehensive guest profiles by capturing and storing guest information such as contact details, preferences, stay history, and special requests. This centralised guest database enables you to have a holistic view of your guests and provide personalised experiences.
- Reservation Management: The platform integrates with your hotel’s reservation system, allowing you to manage reservations, room bookings, and availability. You can view reservation details, track guest preferences, and streamline check-in and check-out processes.
- Guest Communication and Engagement: Airship CRM enables you to communicate with your guests before, during, and after their stay. You can send personalised messages, automated emails, and targeted promotions to engage guests and build relationships. The platform supports email marketing, SMS messaging, and other communication channels.
- Loyalty Program Integration: If you have a loyalty program for your hospitality business, Airship CRM can integrate with it. This integration allows you to track and manage loyalty member information, reward program points, and targeted offers based on member preferences and behaviours.
- Guest Feedback and Surveys: Airship CRM provides tools to collect guest feedback and conduct surveys. You can gather valuable insights, measure guest satisfaction, and identify areas for improvement. The platform allows you to automate survey distribution and analyse the results to drive better guest experiences.
- Reporting and Analytics: Airship CRM offers reporting and analytics capabilities to help you measure the effectiveness of your guest engagement strategies. You can track key performance indicators (KPIs), monitor campaign results, and generate custom reports to gain actionable insights into guest behaviour and preferences.
- Integration with Other Systems: Airship CRM can integrate with various other systems commonly used in the hospitality industry, such as property management systems (PMS), point of sale (POS) systems, and customer data platforms (CDP). These integrations enable seamless data flow and enhance the efficiency of your operations.
Airship CRM is designed to enhance guest satisfaction, drive loyalty, and improve operational efficiency within the hospitality industry.
By leveraging the features and capabilities of Airship CRM integrating it with your website , our clients who have hotels and resorts can better understand their guests, deliver personalised experiences, and build lasting relationships.
Talk to us today about your project.