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Harrogate, North Yorkshire

Case study · Hospitality

Cubitt House

A family of London pubs, each with its own character, brought together under one name.

Location
London, England
Latest work
2026
What we did
Website design · Website development
The website
Visit Cubitt House
Cubitt House website pages on desktop, from the group homepage to each pub

The result

  • Booking journeys started

    Apr – Sep 2026 vs 2025

  • Clicks to book a table

    Apr – Sep 2026 vs 2025

  • Group booking clicks

    Apr – Sep 2026 vs 2025

The brief

Every pub its own character.

Cubitt House runs a family of neighbourhood pubs across London. Each needed its own personality online, while still feeling like part of the family.

A board of cheeses and figs with glasses of red wine

“The team at Adigi are an absolute pleasure to work with… they certainly do know the hospitality industry and add great value to our business as we grow.”

The Cubitt House teamCubitt House

What we did

What made the difference.

  1. The Cubitt House homepage on a tablet, over a table of food
    01

    The group, front and centre

    The Cubitt House name leads the homepage, so every pub benefits from the group’s reputation.

  2. A board of cheeses and figs with glasses of red wine
    02

    Food and drink first

    Big, honest food photography does the selling, as it should for a pub.

  3. Glasses of lager on a tray beside a pepper mill
    03

    The warmth of a proper pub

    Low light, a cold pint and proper food, so the website feels like walking in.

  4. Cubitt House pub pages laid out at an angle
    04

    A look for every pub

    Each pub has its own name, colours and pages, from The Princess Royal to The Barley Mow.

What changed

More people starting to book.

Booking journeys started rose by 15% year on year, and clicks to book for groups and parties nearly tripled. We’ve since carried out large redesigns and updates across the site.

The team behind Cubitt House

  • Dan MartinStrategy
  • Em ThorntonProducer
  • Kev AndersonDevelopment
  • Jonny WrightPerformance
Em Thornton smiling, sitting on a sofa in the studio

“Cubitt House have eight very different pubs and one busy team. Keeping every venue on track, and making sure each one still felt like itself, was the best part of my job.”

Em ThorntonProducer & Studio Manager

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