Tom Kerridge

Tom Kerridge is an award winning celebrity Michelin Star chef, his two pubs in Marlow - one of which, the Hand & Flowers, gained a second Michelin star in 2012 and became the first pub in the UK to ever earn two Michelin stars. On top of all of that he presents multiple TV shows on the BBC and is a household name in the UK.

Tom and his team approached adigi to design and develop his digital brand online. This needed to reflect his new range of handmade british produced products. Each range of products from the Knives, pans to kitchen cloths, has been produced to chef quality, with Tom overseeing the development of every product. Our brief was to engage with consumers who wanted to know more about Tom and his pubs, but also about this new range of products.

Key Features and Services

• Development of digital branding
• New, responsive website development
• E-commerce website with streamlined checkout process
• Bespoke custom Content Management System
• E-mail marketing
• Conversion optimisation

Results

Since the launch of the new website, there had been 1000’s of enquires for Tom’s products. With the website now converted into an e-commerce site, the conversion of these enquiries is well over 50%.