As an agency we have worked with clients (more specifically B2B clients) on WordPress and HubSpot integrations to leverage the capabilities of both platforms.
Our clients have benefited by integrating WordPress with HubSpot (although other CRM software is available), you can combine the content management capabilities of WordPress with the marketing automation and customer relationship management (CRM) features of HubSpot. Here is a few ways we have integrated WordPress and HubSpot on projects we have worked on:
- HubSpot WordPress Plugin: HubSpot offers an official WordPress plugin that allows you to connect your WordPress website with your HubSpot account. The plugin provides various features such as lead capture forms, contact tracking, email marketing, and more. We can install the plugin for you and configure it with your HubSpot API key. We also a bespoke service for our own plugin development.
- Forms and Lead Capture: With the integration that Hubspot offers, we can create and embed HubSpot forms directly into your WordPress website. These forms can capture leads and sync them with your HubSpot CRM for further nurturing and follow-up.
- Contact and Lead Management: When a user fills out a form on your WordPress website, their information is automatically captured and stored in your HubSpot CRM (we pass this data securely through). This enables you to track and manage your contacts and leads within HubSpot, allowing for personalised marketing and sales activity.
- Email Marketing Automation: HubSpot’s email marketing tools can be used in conjunction with WordPress to send automated email campaigns to your leads and contacts. We can create email templates, set up workflows, and trigger emails based on user behaviour or specific criteria (based on your requirements).
- Content Personalisation: By integrating WordPress and HubSpot, you can personalise your website content based on user data stored in HubSpot. This allows you to deliver tailored content and offers to your visitors, enhancing their experience and improving conversion rates.
- Analytics and Reporting: HubSpot provides in-depth analytics and reporting features to measure the performance of your marketing efforts. By integrating HubSpot with WordPress, you can easily access these analytics and track important metrics such as website traffic, lead conversions, and user behaviour.
WordPress and HubSpot can enhance your website’s marketing and lead generation capabilities.
Have a chat with us today about your project.