We’re one of the UK’s leading enterprise-level WordPress agencies. Our process focuses on scalability and efficiency in design and development. Appointed by WordPress as one of their VIP Silver agency partners, we create, design and build tailor made digital solutions for businesses across a range of sectors. We are currently offering free website health checks, act now to find out where your website could improve.
A technical audit for your WordPress website is a comprehensive health check that helps identify underlying issues and opportunities for optimisation. Here are some compelling reasons to consider getting one:
Improve Website Performance
- Speed Optimisation: Slow websites frustrate users and are penalised by search engines. A technical audit pinpoints what’s slowing down your site—whether it’s large images, too many plugins, or inefficient code—and suggests fixes.
- Reduced Downtime: Regular audits can detect vulnerabilities that could lead to server crashes or downtime, ensuring a smoother, more reliable experience for visitors.
Boost SEO and Increase Traffic
- On-Page SEO: Audits help identify SEO issues such as broken links, missing meta tags, duplicate content, and schema markup errors. Fixing these improves search rankings.
- Mobile-Friendliness: As Google uses mobile-first indexing, an audit helps ensure that your website is fully optimised for mobile devices, enhancing visibility in search results.
- Core Web Vitals: A technical audit can address issues affecting Core Web Vitals—like page load speed and interactivity—which are critical ranking factors for Google.
Better User Experience
- Functional Testing: Audits check for broken links, navigation issues, and other elements that could frustrate users, helping you provide a smoother user journey.
- Accessibility Compliance: Ensuring your website is accessible to people with disabilities improves usability and meets accessibility standards, which can expand your audience and improve your reputation.
Code Bloat
- Code Quality and Database Health: By examining the website’s code and database, a technical audit helps remove unnecessary bloat, which optimises performance and minimises conflicts between themes, plugins, and WordPress updates.
Ensure Compatibility with WordPress Updates
- WordPress core, themes, and plugins are frequently updated, and sometimes updates can lead to compatibility issues. A technical audit helps ensure that your website is up-to-date and all elements are compatible, preventing functionality issues.
Analytics and Tracking Verification
- If you rely on analytics for data-driven decisions, a technical audit verifies that your tracking is properly set up. This includes confirming that Google Analytics, conversion tracking, or event tracking are accurately capturing data.
Identify and Fix Potential Conversion Rate Issues
- Audits can reveal design or technical factors that may hinder conversion rates, such as slow-loading pages, confusing navigation, or broken forms. Enhancing these elements can directly improve sales, sign-ups, and other key metrics.
Reduce Long-Term Maintenance Costs
- Addressing minor issues in regular audits prevents them from turning into significant problems that require costly repairs or overhauls later. It’s a proactive way to avoid potential future expenses.
A technical audit is like a health check for your website. It addresses performance, security, and user experience issues that, if left unchecked, could lead to lower search rankings, poor visitor engagement, and potential security threats. Regular audits keep your WordPress site running smoothly, secure, and competitive, providing a better experience for both your audience and search engines.
Talk to us today about undertaking an audit on your website
