AI search engines like ChatGPT, Google’s SGE (Search Generative Experience), Perplexity, and others deliver instant, conversational answers without users needing to click through traditional links.

That means:

  • Less traffic going to generic websites

  • More emphasis on quality, structure, and authority

  • A growing need to align with how AI tools summarise content

If your content isn’t being surfaced in these AI-powered summaries, it’s likely not being seen.

How to Optimise for AI-Driven Search

At Adigi, we recommend businesses prioritise the following:

Content Clarity & Semantic Structure

AI tools rely on structured, well-written content that answers questions directly. That means:

  • Clear headings (H1s, H2s) that mirror search intent

  • Short, fact-based answers alongside longer form insights

  • Defined page topics with minimal jargon or fluff

Use schema markup and FAQs to help AIs “understand” your content contextually.

Topical Authority Over Generic Blogging

AI summarises trusted sources, not just keyword-stuffed blogs.

To build topical authority:

  • Create in-depth content around your niche

  • Include stats, citations, and clear expert viewpoints

  • Keep updating pages so content stays current

Adigi can help you audit your current content and identify gaps where authority can be built.

Optimise for Featured Snippets and FAQs

Snippets are often the foundation of AI-generated responses. Pages that win snippets get shown in tools like Bard or ChatGPT Browse.

What to do:

  • Answer commonly asked questions in <50 words

  • Include numbered lists and clear, concise definitions

  • Structure your content for easy parsing by algorithms

Improve Site Performance & UX

AI search may change how users find your site—but once they land, the same rules apply:

  • Fast loading

  • Mobile-first experience

  • Easy-to-navigate structure

We’ve helped enterprise clients shave off seconds of load time and increase conversion rates by over 30% just by focusing on these fundamentals.

Think AI–Not Just SEO

AI optimisation is not a replacement for SEO. It’s the evolution of it.

That means:

  • Optimising for natural language queries

  • Understanding how ChatGPT, Gemini, and others rank trustworthiness

  • Using AI tools internally to test and shape your site messaging

How Adigi Helps You Stay Ahead

We’re already helping clients adapt for:

  • Generative search snippets

  • AI-driven UX journeys

  • Content strategies built for AI surfacing

  • Performance audits based on crawlability and index depth

If you’re ready to optimise for the future of search, Adigi is ready to guide you every step of the way.

Want a Free AI Readiness Audit?

Let us show you how AI-friendly your current website is—and what you can do to improve it.

Contact us today!