As part of our ongoing commitment to boost conversion rates and performance across our clients’ websites here at Adigi, we are excited to announce that we have officially become a Hotjar Partner Agency this month.
For those unfamiliar with Hotjar, it’s a powerful tool that provides insights into how visitors interact with your website. From screen recordings of user sessions to heatmaps that highlight high-engagement areas, Hotjar offers invaluable data to help optimise user experience and improve conversion rates.
Comprehensive User Insights
- Heatmaps: These visual representations showing where users are clicking, scrolling, and spending time. This helps you understand which areas of your website attract the most attention and which are being overlooked.
- Session Recordings: Watch real-time user sessions to see how they navigate your website. Identify potential pain points, confusion, or areas of interest.
Enhanced Conversion Rate Optimisation (CRO)
- Conversion Funnels: Analyse user behaviour through different stages of your sales funnel. Identify where users drop off and optimise those sections to increase conversions.
- Form Analysis: Discover how users interact with your forms, see which fields are causing hesitation or abandonment, and improve form performance.
Improved User Experience (UX)
- Feedback Polls and Surveys: Collect direct feedback from users through on-site polls or surveys. Learn about their experiences, what they like, and what frustrates them, allowing you to make informed UX improvements.
- Error Tracking: Detect and resolve issues that frustrate users, such as broken links, long loading times, or complex navigation.
Data-Driven Decision Making
- Behavioural Insights: Use data from heatmaps and recordings to understand user intent and needs. This allows you to base website design and content changes on real user behaviour, rather than guesswork.
- A/B Testing Assistance: Hotjar helps gather qualitative data that complements A/B testing, making it easier to test variations of web pages and make smarter decisions.
Customisable and Easy to Implement
- Flexible Integration: Hotjar is easy to integrate with any website platform, and its user-friendly interface makes it accessible for marketers, designers, and developers alike.
- Targeted Analysis: You can segment users by behaviour, device, or traffic source to get specific insights about how different types of visitors interact with your site.
Cost-Effective Optimisation Tool
- Affordable Pricing: Compared to other tools in the market, Hotjar offers great value for money, giving you powerful insights without needing a hefty budget.
By using Hotjar, businesses can continuously improve their websites based on real user data, leading to more conversions, better user experiences, and overall website performance.
Talk to us today about how we can help you and your website increase, performance, engagement and conversion.