Google Looker Studio is a powerful tool that we use for our clients (and ourselves) to create interactive and customisable reports and dashboards using data from various sources (Email marketing and social media sources), including Google Analytics and Google Ads (As known as PPC). 

When it comes to tracking and reporting on goal conversions in Google Analytics and using Looker Studio, we have many clients we have set these reports up for, we think they are invaluable to track performance and real time reporting. 

We think setting up Looker Studio or your website can offer several benefits, making it a valuable tool for tracking, analysing, and visualising your website’s performance. Here are some reasons why you should consider using Google Looker Studio:

  • Centralised Reporting: Google Looker Studio allows you to consolidate data from various sources into a single dashboard. You can integrate data from Google Analytics, Google Ads, Google Search Console, social media platforms, and more, providing a comprehensive view of your online presence.
  • Customisation: You can create customised reports and dashboards tailored to your specific business goals and key performance indicators (KPIs). This flexibility enables you to focus on the metrics that matter most to your organisation.
  • Visual Data Representation: Looker Studio offers a wide range of visualisation options, including charts, graphs, tables, and maps. These visualisations make it easier to interpret complex data and trends, facilitating data-driven decision-making.
  • Real-Time Data: You can set up reports to display real-time data, helping you monitor your website’s performance as it happens. This is especially useful for tracking live campaigns or promotions.
  • Interactivity: Looker Studio allows you to add interactivity to your reports. For example, you can include date range controls or filters that let users explore the data and gain insights on their own.
  • Sharing and Collaboration: You can share your reports with team members or stakeholders easily. Collaborators can view, comment on, or edit the reports, promoting collaboration and data-driven discussions.
  • Automated Reporting: With Looker Studio, you can schedule automated report updates and email them to relevant parties on a regular basis. 
  • Data Integration: Looker Studio can integrate with various data connectors and APIs, allowing you to bring in data from external sources, CRM systems, or databases, providing a holistic view of your business.
  • Data-Driven Decisions: By having easy access to data in a visually appealing format, you can make data-driven decisions more efficiently and effectively, optimising your website’s performance and marketing strategies.

We feel Looker Studio can be a powerful asset for website owners and digital marketers, helping them streamline reporting, gain insights, and make data-backed decisions to improve their online presence and achieve their business objectives.

Get in-touch with us today to learn more about it and discuss us setting this up for you and your website.