Specialising in vintage furniture and lighting mainly from the 20th Century, Merchant & Found is driven by sourcing pieces that contain stories, a heritage and a provenance, and are built to last. With Britain and Europe containing such a rich heritage of industrial vintage, they wish to share their love of design and vision of carefully selected products.
As a growing, passionate team. Merchant & Found truly respect and celebrate the character and history that make each piece unique. From sourcing, their attention to detail and their guarantee to provide quality pieces to consumers, hotels, restaurants and more, we were delighted to be appointed to work with the team on this digital project.
From creating an updated brand identity, website sitemap consultation, website design and website development in WooCommerce, we supported with their entire online proposition. We assisted with the transition and integration with Core CRM, as well as set up, designed a branded master email template and migrated their email marketing to Klaviyo.
As part of the brand refresh including new logo, typeface and colour palette, we wished to carry forward the ampersand with an illustrative appeal which allowed the team flexibility across multiple channels such as their delivery vehicles and key event assets, including their largest event to date, The Vintage Supermarket. Through our website project process, we consulted on the sitemap, created a more structured menu layout and curated an engaging user experience through component blocks that accounted for key products, product categories, messaging, imagery and case studies. The technical team incorporate ecommerce functionality through product page stock management (with Core functionality), basket and checkout, and delivery options.
