Owned by a local Addingham family since June 2021, we welcomed the opportunity to work with this charming, characterful village pub and to bring their vision to life online. We worked on the entire proposition for The Craven Heifer. For the branding, focus was placed on creating synergy between the existing exterior signage, the logo and body font whilst adding some Yorkshire personality with the scripted headers. The colour palette needed to be bold, characterful like the pub and owners, and the orange accent colour worked really well to highlight key touch points cross the site. As orange is featured across the pub's interior design, it was fitting to introduce this across the site and create consistency between a user's online and offline experience.

The website design and development focused on captivating the heritage, personality and location of the venue. Our designers added hand-drawn graphics across the site to create an engaging user experience and we worked hard to create a simple, streamlined user journey so that different areas of the site could be accessed with minimal clicks.