Taking the existing brand and core colours of black, gold and white, we extended the brand to introduce the product to the UK market. We needed to retain the heritage of the brand whilst introducing engagement, textures, patterns and additional colours to elevate the look and feel for a UK audience.
Key page design concepts included using the bottle and label features to break up the page and reinforce the brand. Combining lighter colours in order to keep the page fresh, whilst still distinguishing between different key sections throughout the layout.
As well as the brand research, website design and development in WordPress, we planned, styled and executed a photoshoot for the brand to create consistency across the site.