The children’s e-hospital provides on-line paediatric services for parents and clinicians. Headed up by medical professional Dr Tim Ubhi, a leading doctor in paediatric care, the website is a resource of information and support. As well as medical advice the website offers online consultations and products that can help support the care of a child.
With the project we rebranded the logo and brand identity, the brief being to create a user friendly experience for parents, patients and clinicians to navigate to the relevant sections with limited clicks.
The website has been repositioned as an image and icon led experience for browsing. The introduction of being able to provide online consultations and payment basket have meant consultations can be booked in and paid for before the doctor gives his consultation.
A key focus of the website is also to promote the products that offer assistance in the diagnosis of patient care. With an increase in traffic by 400% since we put the website live.