On reviewing the last ten years what has dramatic changed in the world of business? Do you remember the fax machine, in it’s hay day it was the height of technology, sending and receiving a message gripped the audience with a level of excitement not felt since the victorians used pigeons! However more notable has been the substantial growth of digital marketing. Once frowned upon as the poor cousin of marketing it is fast becoming the largest part of any discerning marketing budget, leaving direct marketing, advertising and PR in it’s wake…but why?
So is digital marketing essential in 2010, you bet, more important than any other marketing you think you might need…therefore re-look at your budget and allocate some for website design/development, search engine optimisation and social media optimisation.
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