Across Gloucestershire and Oxfordshire, The Ebrington Collection offers three quintessential pub experiences including The Harcourt Arms, The Ebrington Arms and The Plough Inn. Each of these village pubs has been reimagined to bring peace and tranquility whilst introducing inventive menus to create food-led destinations.
Working in collaboration with The Ebrington Collection who supplied new brand guidelines for the hospitality group, we created each of the three logos and brand colour palettes for The Harcourt Arms, The Ebrington Arms and The Plough Inn. Following the branding, we worked across the sitemap consultation, website designs and built each of their websites as a multisite in WordPress. We were delighted to work with the collection who strive to provide food-led destinations and quintessential experiences that embraces peace and tranquility.
Combining consistency and synergy across each of the venues, whilst still creating a sense of individuality through the colour palettes, key messaging, sitemaps and photography, we worked to create an efficient and streamlined user journey and user experience.
Throughout the development process, we worked to create structure and simplicity in the ability to book a table, book a room, enquire, or explore seasonal offers such as gift vouchers with ease. Using a WordPress multisite approach enabled the Collection team internally to have more control and easily update content and imagery across each of the venues from one central CMS.
As part of this multisite WordPress project, we integrated with third party booking providers and their email marketing platform. As we continue to support the group, the multisite enables the business to scale more effectively with new project needs such as introducing a Journal and Careers pages. We also built a bespoke Looker Studio report which analyses GA4 data in real-time, monitors key metrics of interest, and shows insight on the website performance.
Ebrington is a very special Cotswold village that gently breathes a pace and style of life that is seldom found but avidly sought. The Ebrington Arms captures this very essence, a village pub, homely and welcoming, fun and friendly, cosy, and snug with a landscaped ‘alfresco’ terrace and garden.
Located just 12 miles outside of Oxford in the village of Stanton Harcourt, brothers Will and Olly have reimagined the 17th century pub into a food-led destination. The inventive menu features stand-out bar snacks, small plates, and larger sharing-style dishes cooked on the Josper grill.
Situated in the charming village of Kelmscott in the heart of the Oxfordshire countryside, The Plough is located just 22 miles outside of Oxford, making it the perfect place for a cosy countryside getaway. There’s an exceptional menu full of pub classics, plus smaller plates and snacks for sharing.
