The Ebrington Collection

Championing British Pub Classics

Working in collaboration with The Ebrington Collection who supplied new brand guidelines for the hospitality group, we created each of the logos and brand colour palettes for the pubs. Following the branding, we worked across the sitemap consultation, website designs and built each of their websites as a multisite in WordPress. We were delighted to work with the collection who strive to provide food-led destinations and quintessential experiences that embraces peace and tranquillity.

The Local's Best-Kept Secret

Combining consistency and synergy across each of the venues, whilst still creating a sense of individuality through the colour palettes, key messaging, sitemaps and photography, we worked to create an efficient and streamlined user journey and user experience. Throughout the development process, we worked to create structure and simplicity in the ability to book a table, book a room, enquire, or explore seasonal offers such as gift vouchers with ease. Using a WordPress multisite approach enabled the Collection team internally to have more control and easily update content and imagery across each of the venues from one central CMS.

Integrations, support & reporting

As part of this multisite WordPress project, we integrated with third party booking providers and their email marketing platform. As we continue to support the group, the multisite enables the business to scale more effectively with new project needs. We also built a bespoke Looker Studio report which analyses GA4 data in real-time, monitors key metrics of interest, and shows insight on the website performance.