Boutique are an agency combining the science of data, with the craft of creativity, to unite brands and performance. Working across their core principles in Media Buying & Planning, Digital Marketing, PR & Social, they help businesses identify where best to invest their marketing spend across the full channel mix.
The website had to show what Boutique are about – their work, approach and culture. To begin, we worked with them to discover the key project objectives to inform the design and development, and navigational requirements in order to establish a sitemap. Emphasis was placed on the services Boutique provide, their consultative model D.I.S.C.O, about the team, case studies, events and more.
With Boutique’s brand focus on using data and insight to drive intelligent solutions, as well as the power of their D.I.S.C.O model, we emphasised forms of movement, touches of animation to set their online presence apart, whilst still aligning with their brand messaging.
As an agency partner, we were thrilled to collaborate with the team again on the second iteration of their website and to showcase online the growth they have made as a business. From hosting conferences, initiating their B@Home Reports, and supporting employees to realise their full potential, it’s been a unifying project between our teams.
