Case study · Interiors
NaughtOne
British contract furniture found in offices worldwide, with a website and resources library built for specifiers.
- Sector
- Interiors
- Location
- Harrogate, UK
- What we did
- Website design · Website development · Performance
- The website
- Visit NaughtOne (opens in a new tab)
The result
+49%
Visitors from the US
Apr – Sep 2026 vs 2025
+54%
Visitors from Germany
Apr – Sep 2026 vs 2025
+42%
Visitors from France
Apr – Sep 2026 vs 2025
The brief
Useful, beautiful furniture, made easy to specify.
NaughtOne design and make their furniture in the UK for offices around the world, from LinkedIn to Microsoft. The website had to show the range at its best, and give specifiers everything they need in one place.
NaughtOne, on film
“I remember meeting Dan and Sam, and them saying, ‘Look, there’s so much potential here’… and that started a whole series of projects.”
Dan JeffreyMarketing & Communications Director, NaughtOne
“It’s always felt very personal. Adigi are an extension of the NaughtOne organisation, which is the kind of partner we want.”
Dan JeffreyMarketing & Communications Director, NaughtOne
What we did
What made the difference.
01A resources library for specifiers
CAD files, high-resolution images and spec sheets for the whole range, free to browse with no login.
02The range, shown properly
Large photography and clean layouts let the furniture do the talking.
03Projects that prove it
Case studies from offices worldwide show the range at work, sector by sector.
04Easy for AI assistants to find
Content structured so AI assistants can find the range and recommend it.
What changed
More people finding the range in its key markets.
Year on year, visitors from the US rose by 49%, from Germany by 54% and from France by 42%.
The team behind NaughtOne
Dan MartinStrategy
Sam CrowderDesign
Kev AndersonDevelopment
Jonny WrightPerformance
“NaughtOne’s furniture is in some of the best-known offices in the world, so the website had to work as hard for specifiers as it does for buyers. We started with how they actually choose furniture, and built everything around that.”
More interiors work
More from interiors.
Start a conversation
Planning
something similar?
Tell us a little about your project.