Case study · Interiors
Merchant & Found
Vintage furniture and lighting, with a shop that sells as well as it looks.
- Sector
- Interiors
- Location
- UK
- What we did
- Branding · Website design & build · Klaviyo email
- The website
- Visit Merchant & Found (opens in a new tab)
The result
+29%
Online revenue
Apr – Sep 2026 vs 2025
+78%
Average order value
Apr – Sep 2026 vs 2025
+100%
Online sales to the US
Apr – Sep 2026 vs 2025
+22%
Online sales in the UK
Apr – Sep 2026 vs 2025
The brief
Furniture with a story, in a shop that tells it.
Merchant & Found source vintage furniture and lighting with heritage and provenance, for homes, hotels and restaurants. They needed a refreshed brand, and a shop that connected to their CRM and email.
What we did
What made the difference.
01A brand with the ampersand at its heart
A new logo, typeface and colours, flexible enough for vans, events and the website.
02Every piece, easy to find
A clearer menu and categories, so the right piece is a few clicks away.
03Stock that’s always right
The shop connects to their CRM, so stock and orders stay in step.
04Email that brings people back
A branded email template, and their email moved to Klaviyo.
What changed
Bigger orders, and twice the US sales.
Online revenue rose by 29% year on year, driven by bigger orders: the average order is up 78%, and sales to the US doubled.
The team behind Merchant & Found
Vicqui JamesAccount manager
Ollie LewisBrand & design
Kev AndersonDevelopment
Jonny WrightPerformance
“Merchant & Found’s shop connects to several systems and serves customers around the world. We made those connections work quietly in the background, so a buyer in the US gets the same smooth experience as one in the UK.”
More interiors work
More from interiors.
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