Case study · Food & drink
Masons of Yorkshire
Yorkshire’s first gin, with an online shop that’s now easier to buy from direct.
- Sector
- Food & drink
- Location
- Yorkshire, UK
- What we did
- Ecommerce · Website design & build · Klaviyo email
The project
Yorkshire’s first gin
On supermarket shelves and behind bars across the UK
3 in 1
Flavours, cocktails and experiences, each with its own place
Klaviyo
An email design system, set up by us
The brief
Gin County, online.
Masons are Yorkshire’s first gin, on supermarket shelves and behind bars across the UK. The brief was a more engaging shop that sells more, giving the flavours, cocktails and experiences equal weight.
“Through our partnership, they helped us increase website sales conversions from 3% to 7%.”
What we did
What made the difference.
01The bottle, brought online
The arches from the new bottle carry through the website, linking shelf and screen.
02Flavours, cocktails and experiences
Each gets its own place, so every visitor finds a reason to buy.
03A shop built to convert
Clear product pages and a simple checkout, designed around buying.
04Email that brings people back
Klaviyo emails, set up and run by us.
What changed
A shop that sells the whole brand.
Flavours, cocktails and experiences each have their own place, and every page is designed around buying.
The team behind Masons of Yorkshire
Vicqui JamesAccount manager
Sam CrowderDesign
Kev AndersonDevelopment
Jonny WrightPerformance
“The arches are what everyone notices, but the part I care about is the checkout. Someone halfway through a G&T should be able to order another bottle on their phone without a second thought.”
More food and drink work
More from food and drink.
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