Choc Nibbles success continues

Earlier this year we completed the new website for Choc Nibbles, following their rebrand. We were pleased to hear that the refreshed Choc Nibbles range is building momentum across retail! Choc Nibbles by the numbers…

Earlier this year we completed the new website for Choc Nibbles, following their rebrand.

We were pleased to hear that the refreshed Choc Nibbles range is building momentum across retail!

Choc Nibbles by the numbers

Following an exclusive launch with B&M Retail in February 2026, more than 3.1 million bags have sold across all channels, including wholesale. More than 2.6 million of those bags have sold since the national rollout began in April.

Grocery has also delivered a 60% like-for-like sales uplift, giving buyers evidence of the range’s appeal across channels.

Bringing the rebrand to life online

Following a full rebrand led by Narrabeen, specialists in brand and packaging design, Choc Nibbles unveiled updated ingredients, revitalised packaging and a sharper brand identity. Our role was to bring that transformation to life online through a fully bespoke WordPress and WooCommerce website built for performance, scalability and growth.

This project represents more than a new look. It’s a strategic digital rebuild designed to support direct-to-consumer sales, strengthen brand storytelling and create a seamless customer experience across every device.

Read the case study

Want to know more about how we brought the new Choc Nibbles brand to life online? Take a look at the full case study.

More from the journal

Keep reading.

All articles
  • Design

    Adigi brand evolution

    Our new brand and website are now live. Here’s what changed, and why. Adigi has a new look. Our refreshed brand identity is now live, along with a…

  • Design

    Big news for the Adigi team!

    We are beyond excited to announce that David Whittle is officially joining Adigi as a Non-Executive Director, stepping into the role of Brand…

Start a conversation

Got a project
in mind?

Tell us a little about your project.

Start a conversation