Brand identity & guidelines: Brands people
remember, and choose.

We design brand identities people remember, and write the guidelines that keep everyone using them properly.

The team talking around a table in the studio, one of them in an Adigi T-shirt

What Brand covers

From the logo to
the last template.

01 · Brand identity

A look that’s yours, and only yours.

Logo, colour, type and the details that make your brand recognisable at a glance, designed to work on a screen first.

  • Logo and identity
  • Colour and type
  • Icons and graphic details
  • Layouts for web and social
Shoes, a hat and bags displayed on shelves in the Morgan Clare boutiqueWhat we didMorgan ClareA full brand for a boutique, from the logo to the signage, brought to life on film.

02 · Naming & messaging

Names and words that sound like you.

What you’re called, what you say and how you say it, written down so everyone tells the same story.

  • Names for brands and products
  • Positioning and key messages
  • Tone of voice
  • Headlines and taglines
Two tubs of Yorvale ice cream on a pink backgroundWhat we didYorvaleReal dairy ice cream made on the farm, with a logo and brand to match.

03 · Brand guidelines

Guidelines your suppliers can actually use.

A clear, practical guide to your brand, so the people designing your packaging, print and signage get it right first time.

  • Logo and colour rules
  • Type and layout
  • Photography direction
  • Templates for social and email
The Feathered Nest logo, a small bird beside the name, in white on greenWhat we didThe Feathered NestA full brand for a country inn, from the logo to the guidelines.

Anything else?

Questions we’re
often asked.

No. We design the brand, the logo and the guidelines, and your packaging designers work from those.

Brand guidelines, plus the files and templates your suppliers need.

Yes. Often the best answer is to keep what people already recognise, and sharpen the rest.

We don’t have set prices, because no two projects are the same. Once we’ve seen your brief, we’ll give you a cost and a timescale.

It depends on the project. We’ll agree the key dates with you before we start.

Next in the processDesignWebsites designed around how your customers decide, built on the brand.

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Thinking about
your brand?

Tell us a little about your project.

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