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Interiors
Merchant & Found
Vintage furniture and prop hire for film and TV. A redesigned shop connected to their CRM and email marketing.
- +29% online revenue
- +78% average order value
Interiors
We work with furniture, flooring and interiors brands: products specified long before anyone gets in touch, by people who judge you on your website first.
Where we come in
Most interiors projects
start with one of these.
Results for interiors clients
+49%
Visitors from the US, NaughtOne
Apr – Sep 2026 vs 2025
+54%
Visitors from Germany, NaughtOne
Apr – Sep 2026 vs 2025
+78%
Average order value, Merchant & Found
Apr – Sep 2026 vs 2025
+29%
Online revenue, Merchant & Found
Apr – Sep 2026 vs 2025
Built for AI search
Found where specifiers ask.
Designers and specifiers now ask ChatGPT, Claude or Gemini for suppliers. We build interiors websites those assistants can read and understand.
- ChatGPT
- Claude
- Gemini
Selected work
Interiors work
with a number on it.
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Interiors
NaughtOne
British furniture found in Google, LinkedIn and Microsoft offices worldwide. A bespoke WordPress build with a resources area for specifiers.
- +49% visitors from the US
- +54% visitors from Germany
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Interiors
TextileMania
Premium, low-impact textiles, with an online shop for their move into the UK.
What’s included
From brand to enquiry,
and after launch.
Brand
More on BrandDesign
- Product pages that get specified
- Resources and downloads areas
- Sample and swatch ordering
- Designed for phones first
Build
More on Build
“It’s always felt very personal. Adigi are an extension of the NaughtOne organisation, which is the kind of partner we want.”
The team
You’ll deal with the
people doing the work.
Vicqui James is your day-to-day contact, and you can talk directly to whoever is designing or building your site. Our studio is in Harrogate; our clients are across the UK and beyond.
Meet the team
Dan MartinManaging Director“The Gaffer”
Jonny WrightTechnical Director“The Fixer”
Vicqui JamesAccount Manager“The Momentum”
Em ThorntonProducer / Studio Manager“The Glue”
Sam CrowderDesign Director“The Moodboard”
Ollie LewisBrand & UI Designer“The Sketchbook”
Kev AndersonDeveloper“The Engineer”
Some of our clients
From independent makers
to global furniture brands.
Journal
Straight answers for
interiors brands.
The Digital Showroom: Translating Tactility to the Screen
Ollie Lewis · 01/07/2026 · 2 min read
Rebuilding NaughtOne’s Resource Area: from Dropbox links to a bespoke resource tool
Vicqui James · 03/02/2026 · 4 min read
Building a Design-Led Digital Future: Adigi’s Collaboration with NaughtOne
Sam Crowder · 09/06/2025 · 4 min read
PHP2Shell: what it means for your website, and why we build headless
Jonny Wright · 22/10/2026 · 4 min read
Anything else?
Questions we’re
often asked.
We don’t have set prices, because no two projects are the same. Once we’ve seen your brief, we’ll give you a cost and a timescale, and explain what’s included.
Yes. Product pages can carry the spec sheets, CAD files and images specifiers need, plus sample ordering if you offer it.
Yes. One site can sell to your customers and give trade buyers their own way in.
It depends on the size of the project. We’ll give you a timescale with the cost, and agree the key dates with you before we start.