Case study · Hospitality

Daylesford Stays

Cottages on an organic farm and rooms at its Cotswolds pubs, brought together in one place to book.

Location
The Cotswolds, England
What we did
Website design · Website development
Daylesford Stays website pages on desktop, from the homepage to the rooms

The result

  • +119%

    Visitors to the Daylesford Stays website

    Apr – Sep 2026 vs 2025

  • +25%

    Visitors across all five Daylesford websites

    Apr – Sep 2026 vs 2025

The brief

A farm, its cottages and its pubs.

Daylesford Stays brings together cottages on the organic farm and rooms at its Cotswolds pubs. Each place needed its own personality, while still feeling like Daylesford, and every one had to be easy to book.

What we did

What made the difference.

  1. A Daylesford pub dining room with stone walls and wooden tablesA stone doorway opening onto a garden pathA four-poster bed in a beamed Daylesford bedroom
    01

    A page for every place to stay

    Each cottage and pub has its own page, with its rooms, photographs and a clear way to book.

  2. The Daylesford Stays website on a tablet, showing a bedroom
    02

    Booking always in reach

    A “Book now” button stays on screen, so guests can book from any page they land on.

  3. A Daylesford sitting room with linen sofas and a view of the garden
    03

    Rooms side by side

    Room types sit next to each other, so guests can see the difference before they choose.

  4. Daylesford Stays website pages laid out at an angle
    04

    The farm’s story, told well

    A page on the Bamford family’s history of organic farming gives guests a reason to choose Daylesford.

What changed

More people finding the stays.

Visitors to the Daylesford Stays website more than doubled, and visits across all five Daylesford websites rose by a quarter. Guests can now compare every place to stay on one website, and book from any page.

The team behind Daylesford Stays

  • Vicqui JamesAccount manager
  • Ollie LewisDesign
  • Kev AndersonDevelopment
  • Jonny WrightPerformance
Ollie Lewis working at a laptop with Sam and Kev

“Design leads everything we do, but it never stops at looking good. We shape the brand, design the site, build it and keep improving it, all under one roof. So the people who start a project are the ones who finish it.”

Ollie LewisBrand & UI Designer

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