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Case study · Hospitality

Bunaken Oasis

A luxury dive resort on an Indonesian island, now showing guests what waits above and below the surface.

Location
Bunaken, Indonesia
Launched
August 2026
What we did
Brand evolution · Website design · Website development
The website
Visit Bunaken Oasis
Bunaken Oasis website pages on desktop, from the homepage to the gallery and sustainability pages

The result

  • Organic search sessions

    6 Aug – 7 Oct 2026 vs before launch

  • AI assistant referrals

    6 Aug – 7 Oct 2026 vs before launch

  • Engagement rate

    6 Aug – 7 Oct 2026 vs before launch

  • Enquiries in 9 weeks

    6 Aug – 7 Oct 2026 vs before launch

The brief

An island resort, for divers and for everyone else.

Bunaken Oasis is a luxury dive retreat in Indonesia. The website had to sell the diving to divers, and the whole stay to everyone else.

The Bunaken Oasis jetty stretching out over the sea at dusk

“…they took my ideas, added their own expertise, and turned them into something even better than I had imagined.”

Georgie BartlettSales and Marketing Director, Bunaken Oasis

What we did

What made the difference.

  1. A diver swimming above a coral reef with pink soft coral
    01

    Above and below the surface

    Diving and the stay sit side by side, so every guest finds their own reason to come.

  2. A Bunaken Oasis villa bedroom with a four-poster bed and wooden floors
    02

    Villas that sell the stay

    Each villa has room to breathe, with large photographs and the details guests look for.

  3. Small plates of food served on a wooden board by the sea
    03

    Food as part of the experience

    Dining gets its own place on the site, because it’s part of why guests choose the resort.

  4. Bunaken Oasis website pages laid out at an angle, led by the homepage
    04

    A design that feels like the island

    Deep blues, warm light and generous space, so the website feels like arriving.

What changed

Easier to find, and far more enquiries.

Organic search sessions rose by 250%, referrals from AI assistants by 300% and engagement by 400%, with more than 180 enquiries in the first nine weeks.

The team behind Bunaken Oasis

  • Vicqui JamesAccount manager
  • Ollie LewisDesign
  • Kev AndersonDevelopment
  • Jonny WrightPerformance
Vicqui James smiling, sitting by a brick wall in the studio

“Georgie knew exactly how Bunaken should feel. My job was to keep everything moving, so nothing got lost between her ideas and the finished site. Seeing it go live made us all proud.”

Vicqui JamesAccount Manager

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