Case study · Food & drink

Choc Nibbles

A new online shop for a British sweet brand, launched alongside its rebrand.

Location
UK
Launched
February 2026
What we did
Ecommerce · WooCommerce · Klaviyo email
Choc Nibbles shop pages on desktop, from the homepage to the range

The result

  • +56%

    New visitors after launch

    16 Feb – 15 Aug 2026 vs 6 months before

  • +98%

    New visitors, year on year

    16 Feb – 15 Aug 2026 vs 2025

  • +40%

    Visits where people browsed

    16 Feb – 15 Aug 2026 vs 6 months before

The brief

A bold new chapter, sold direct.

Choc Nibbles had a new look from Narrabeen, new ingredients and a new range. They needed an online shop with the same energy, built to sell direct.

A handful of Choc Nibbles

“We love it, thank you, and thanks to the team for getting this project looking so gooood!”

The Choc Nibbles teamChoc Nibbles

What we did

What made the difference.

  1. Choc Nibbles shop pages laid out at an angle
    01

    Personality on every page

    Bold colour and playful type, straight from the new brand.

  2. A bag of Choc Nibbles on a pink background
    02

    New packaging, front and centre

    The refreshed range and ingredients, shown the way the brand intended.

  3. Swirled melted chocolate, close up
    03

    The ingredients, shown off

    Rescued chocolate and biscuit, photographed with the richness they deserve.

  4. The Choc Nibbles homepage on a tablet
    04

    A shop built to sell

    A bespoke WooCommerce build with Klaviyo email, designed around buying direct.

What changed

More new people finding the brand.

New visitors rose by 56% in the six months after launch, almost double the same months last year.

The team behind Choc Nibbles

  • Vicqui JamesAccount manager
  • Ollie LewisDesign
  • Kev AndersonDevelopment
  • Jonny WrightPerformance
Ollie Lewis working at a laptop with Sam and Kev

“Design leads everything we do, but it never stops at looking good. We shape the brand, design the site, build it and keep improving it, all under one roof. So the people who start a project are the ones who finish it.”

Ollie LewisBrand & UI Designer

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