Build and technology
Em Returns to Adigi as Our New Studio Manager
We’re absolutely thrilled to share some exciting news: Em Thornton has rejoined us as our Studio Manager. After her time in Canada, Em is back with…
Dan Martin · 3 Aug 2025
Journal
Notes from
the studio.
Short, practical pieces from the team on websites, brands and getting results from both.
Articles
Performance and AI search
What Is AI Search and Why Does It Matter?
AI search engines like ChatGPT, Google’s SGE (Search Generative Experience), Perplexity, and others deliver instant, conversational answers without…
Dan Martin · 28 Jul 2025
Hospitality · Design
From One Country Pub to Five: Growing The Ebrington Collection with Soul, Strategy and Digital Precision
What started as one charming pub in the Cotswolds has evolved into a carefully curated collection of five characterful venues. We’ve had the…
Vicqui James · 1 Jul 2025
Build and technology
Why the Right Hosting is Critical for Website Performance
When it comes to creating a beautiful, functional website, the focus often leans heavily on design, content and user experience. But beneath the…
Jonny Wright · 1 Jul 2025
Interiors · B2B
Building a Design-Led Digital Future: Adigi’s Collaboration with NaughtOne
At Adigi, we’re passionate about working with brands that share our appreciation for intelligent design, innovation, and long-term thinking. One of…
Sam Crowder · 9 Jun 2025
Design · Build and technology
Why a Performance & Value-Added Retainer Beats Hourly Billing For WordPress and Shopify Projects
At Adigi, we’ve worked with ambitious brands across hospitality, lifestyle, and enterprise — and one thing’s clear: the best results come from…
Ollie Lewis · 3 Jun 2025
Hospitality · Design
Performance, design and conversion for luxury pub venues
We are celebrating our clients in The Times’ this is a spotlight on luxury pubs At Adigi, we take immense pride in the work we do behind the scenes…
Em Thornton · 2 May 2025
Build and technology · Research and guides
WooCommerce vs Shopify: Why We Choose the Best Framework for Your Project
When it comes to launching an online store, WooCommerce and Shopify are two of the most powerful and widely-used platforms on the market. As experts…
Vicqui James · 4 Apr 2025
Build and technology · Performance and AI search
How to Boost Conversions on a WordPress website: UX and CRO Best Practices
For any brand with an enterprise-level WordPress site, getting traffic is only half the battle — turning that traffic into action is where the real…
Dan Martin · 2 Apr 2025
Start a conversation
Got a project
in mind?
Tell us a little about your project.