Journal

Notes from
the studio.

Short, practical pieces from the team on websites, brands and getting results from both.

Articles

Hospitality · Build and technology
Hospitality websites built to convert: how to turn “browse” into bookings
Hospitality brands have a familiar problem: you can invest in beautiful photography, great copy, and a polished brand and still lose bookings because…
Vicqui James · 11 Feb 2026
Interiors · B2B
Rebuilding NaughtOne’s Resource Area: from Dropbox links to a bespoke resource tool
When you’re a design-led manufacturer like NaughtOne, your resource library isn’t a nice-to-have. It’s where architects, designers, dealers, and…
Vicqui James · 3 Feb 2026
Design · Build and technology
Enterprise WordPress Without the Drama: What “Enterprise” Actually Means
“Enterprise” gets thrown around like it’s a plugin you can install. It isn’t. Enterprise is what happens when your website stops being “a website”…
Sam Crowder · 2 Feb 2026
Adigi Expands to New York: Bringing UK, Dubai and European Expertise to the US
The next chapter of Adigi’s journey has arrived, and it’s a big one. We’re excited to announce that we’ve expanded our team and officially opened our…
Em Thornton · 2 Dec 2025
Design · Build and technology
Designing for Crawlability and Performance: How Adigi Builds Websites Search Engines and Users Love
At Adigi, we don’t just design websites that look good — we design, develop, and optimise them to perform.Every choice, from how a page animates to…
Ollie Lewis · 3 Nov 2025
Design · Build and technology
From Launch to Legacy: The Value of Retainers & Long-Term Adigi Relationships
At Adigi, we’ve been around long enough to know this: the best agency–client relationships aren’t the one-offs. They’re the ones that last. Sure, a…
Sam Crowder · 2 Oct 2025
Design · Build and technology
Designing for AI: How Brand, Design, and Technical Brilliance Create an AI-Ready Website
The conversation around AI-driven search has moved fast. In our last post, we explored how to prepare your website for AI-powered discovery with a…
Ollie Lewis · 1 Sep 2025
Build and technology · Performance and AI search
The AI Optimisation Audit: How to Make Your Website Ready for AI-Driven Search
AI is changing how people find answers online. Search engines now summarise results, surface “AI overviews,” and favour content that’s unambiguous…
Dan Martin · 13 Aug 2025
Hospitality · Design
Designing Digital Luxury: How We Power the Cotswolds’ Most Iconic Hospitality Brands
Crafting Digital Experiences Worth Escaping To The Cotswolds has become synonymous with slow luxury — where countryside calm meets world-class…
Em Thornton · 11 Aug 2025

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