Journal

B2B

7 articles from the Adigi team on B2B.

Hospitality · B2B

Beyond the Room: How Boutique Hotels Use Digital Storytelling to Drive Direct Bookings

There is a distinct moment when you walk into a great boutique hotel. The low lighting, the weight of the key fob, the scent of cedar or citrus in…

Em Thornton · 8 Sep 2026 · 3 min read

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Hospitality · B2B
The Frictionless Stay Begins Online: Why Mobile UX is the Biggest Miss for Boutique Hotels
At Adigi, we spend a lot of time looking at hospitality websites. Whether we are conducting deep-dive market research or auditing digital storefronts…
Em Thornton · 1 Jul 2026
Interiors · B2B
Rebuilding NaughtOne’s Resource Area: from Dropbox links to a bespoke resource tool
When you’re a design-led manufacturer like NaughtOne, your resource library isn’t a nice-to-have. It’s where architects, designers, dealers, and…
Vicqui James · 3 Feb 2026
Interiors · B2B
Building a Design-Led Digital Future: Adigi’s Collaboration with NaughtOne
At Adigi, we’re passionate about working with brands that share our appreciation for intelligent design, innovation, and long-term thinking. One of…
Sam Crowder · 9 Jun 2025
B2B · Build and technology
How WordPress Can Power Your B2B Digital Transformation?
What is digital transformation, and why does it matter for enterprises and businesses that want to grow? Here at Adigi we have been working with both…
Vicqui James · 3 Feb 2025
B2B · Design
B2B WordPress agency
As the leading B2B WordPress agency in the UK we often work on a range of sectors (and countries), from Agencies, Water Treatment Companies, Net Zero…
Vicqui James · 8 Apr 2024
B2B · Design
B2B WordPress development agency
Over the last few years we have worked on a number of B2B projects, this has ranged from agency websites to very complex trade login areas with…
Ollie Lewis · 2 Jul 2023

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