Stone House Hotel is a long-loved retreat in the Yorkshire Dales, known for its heritage, charm and warm hospitality. Although its character had remained timeless, its online presence had not. The hotel approached us looking for a renewed identity and a website that could finally reflect the experience guests enjoy when they arrive. This project brought together a complete branding & WordPress website build, allowing the hotel to present itself with greater clarity, warmth and confidence.
Our process began with understanding what makes Stone House Hotel special. Its sense of place, its architectural story and its welcoming atmosphere all guided the development of a refreshed visual identity. The new brand feels warm, crafted and rooted in the hotel’s character, using gentle textures and elegant detailing to reflect the thoughtful experience guests expect.
A defining part of the project was the creation of bespoke hand-drawn illustrations, developed exclusively for Stone House Hotel. These drawings bring a personal, handcrafted quality to the brand, allowing the hotel’s heritage to shine through in a way that feels entirely its own. With a refined logo suite and a cohesive visual language, the new identity now expresses the story the hotel has always wanted to tell.
With the branding established, we translated the new identity into a fully custom WordPress website build. The aim was to create a digital experience that feels as calm and welcoming as the hotel itself. The design embraces spacious layouts, soft transitions and handcrafted details that mirror the branding and help guide the user naturally through each page.
This build was shaped around a restructured content approach, crafted to be SEO-focused from the start. We refined page architecture, improved clarity across key guest journeys and introduced more destination-led storytelling. The new site is not only more intuitive to use, but also better equipped to support long-term organic growth and encourage direct bookings—an essential goal for any modern hospitality business.
The result is a transformation that brings the best of Stone House Hotel to the forefront. The branding & WordPress website build work together to create a presence that feels thoughtful, characterful and ready for the future. The hotel now has a digital identity that aligns with the experience it offers, while giving guests a clearer, more seamless journey from first discovery to booking.
“Stone House Hotel was a standout project for us because it allowed the team to bring together everything we do best—thoughtful branding, handcrafted illustration and a completely bespoke WordPress website build. From the very first visit, it was clear the hotel had a story worth telling, and our goal was simply to give that story the clarity and presence it deserved.
Seeing the new identity come to life, and watching the website reflect the warmth and heritage of the hotel so authentically, has been incredibly rewarding. The final result is a brand and digital experience that not only honours Stone House Hotel’s history but positions it confidently for the future. We’re proud to have played a part in that journey.”
