Case study · Food & drink
Jacksons of
Yorkshire
One of the UK’s best-known family bakeries, six generations on, with a site for its products, recipes and trade.
- Sector
- Food & drink
- Location
- Yorkshire, UK
- What we did
- WordPress · Product & recipe pages · Trade area
The project
Since 1851
Baking in Yorkshire, six generations on
3 in 1
A shop window, a recipe library and a trade area
WordPress
Products, recipes and trade on one site
The brief
Champion bread, beyond the shelf.
Jacksons have baked in Yorkshire since 1851. The website is their shop window: the range, where to buy it, recipes that bring people back, and a way for businesses to order.
What we did
What made the difference.
01Six generations of story
Heritage and brand side by side, so the family history works for the bread.
02Recipes worth coming back for
A recipe section and blog, from pizza crusts to bread pudding.
03Where to buy, made simple
Every product shows where people can find it.
04A trade area for businesses
Businesses can ask about supply straight from the site.
What changed
Reaching people beyond the bread aisle.
Every product, recipe and trade enquiry now has a clear home, and the family’s own team can update all of it.
The team behind Jacksons of Yorkshire
Em ThorntonProducer
Ollie LewisDesign
Kev AndersonDevelopment
Jonny WrightPerformance
“Jacksons have a lot of products, recipes and a trade side, so the build had to keep all of it easy for their team to update. WordPress gives them that, without anyone needing to call us for a new recipe.”
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