Case study · Non-profit
RJC Dance
A dance school for young people, now with a vibrant, accessible website.
- Sector
- Non-profit
- Location
- Leeds, UK
- Launched
- September 2025
- What we did
- Website redesign · Class enquiries · SEO structure
- The website
- Visit RJC Dance (opens in a new tab)
The project
Leeds
A dance school for young people
Two audiences
Clear routes for parents and for students
Enquiries
Every page leads to one
The brief
Energy, on every page.
RJC Dance gives young people high-quality training in a supportive, energetic space. Their old website no longer captured that energy, and made key information hard to find.
What we did
What made the difference.
01Bold, confident and welcoming
Bright colour and big type, true to the school’s energy.
02Classes, easy to find
Clear page structures for parents and students.
03Built to be found
A structure that follows search best practice.
04Every page leads to an enquiry
Strong calls to action at every step.
What changed
Easier for parents to know what to do next.
Class information is easy to find, and every page now leads to an enquiry.
The team behind RJC Dance
Vicqui JamesAccount manager
Ollie LewisDesign
Kev AndersonDevelopment
Jonny WrightPerformance
“RJC’s energy is infectious, and the old site just didn’t show it. We kept asking one question: would a parent know what to do next? Everything on the new site answers it.”
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