Case study · Non-profit
Born of the Forest
Outdoor nature learning for children, with a playful new website.
- Sector
- Non-profit
- Location
- UK
- What we did
- Brand refresh · WordPress · Sessions by age
The project
By age
Sessions sorted, so parents find the right one
2 taps
From the homepage to any session
WordPress
Sessions, photos and FAQs managed by their team
The brief
A classroom without walls.
Born of the Forest give children space and time to explore nature: mud pies, dens, real tools and cooking on fires. The website needed to be just as playful, and easy for parents to use.
What we did
What made the difference.
01A brand that grew from the logo
New fonts, colours and textures, built on their existing mark.
02Sessions sorted by age
Parents find the right session for their child in a couple of taps.
03Playful, but clear
A journey that’s as simple as it is fun.
04Easy for the team to update
A WordPress site where they manage sessions, photos and FAQs themselves.
What changed
Easier for parents to say yes.
Every session is now a couple of taps from the homepage.
The team behind Born of the Forest
Sam CrowderDesign
Ollie LewisBrand
Kev AndersonDevelopment
Vicqui JamesAccount manager
“Born of the Forest is about muddy adventures and capturing children’s imaginations, and we wanted the website to do the same. It had to look amazing to a child looking over a parent’s shoulder as they book a birthday party, and still be easy for the parent to use. Bringing those together was a really fun creative challenge.”
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