Case study · B2B

Apollo Capital

Supercar and classic car finance, with a new brand and a website that makes asking for a quote easy.

Sector
B2B
Location
UK
What we did
Branding · Website design & build · Quote requests
Apollo Capital website pages on desktop, from the homepage to the finance options

The project

  • 25+ years

    Financing the world’s finest cars

  • 3 routes

    Supercar, classic and electric car finance

  • 1 tap

    To ask for a quote, from any page

The brief

Financing the world’s finest cars.

With over 25 years’ experience, Apollo Capital are among the UK’s best high-value car finance brokers. They needed a brand and a website to match the cars they finance.

What we did

What made the difference.

  1. Apollo Capital website pages laid out at an angle, led by a green supercar
    01

    A brand built on the original logo

    We evolved their existing logo into a complete identity.

  2. The bonnet of a green Lamborghini, close up
    02

    Finance, filtered fast

    The menu takes people straight to supercar, classic or electric car finance.

  3. The rear lights of a red Porsche Taycan at night
    03

    The marques, at a glance

    A carousel of brands shows the range of cars they finance.

  4. The Apollo Capital hypercar finance page on a tablet
    04

    A quote, whenever they want one

    Asking for a quote is always one tap away.

What changed

Easier to find the right finance.

Every route through the site now ends with a quote.

The team behind Apollo Capital

  • Dan MartinStrategy
  • Sam CrowderDesign
  • Ollie LewisBrand
  • Kev AndersonDevelopment
Dan Martin sitting in a leather chair beside a vase of eucalyptus

“Apollo’s clients are buying the finest cars in the world, so the website had to earn the same trust. We started with what makes someone pick up the phone, and built the brand and the site around that moment.”

Dan MartinManaging Director

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