Case study · B2B
Apollo Capital
Supercar and classic car finance, with a new brand and a website that makes asking for a quote easy.
- Sector
- B2B
- Location
- UK
- What we did
- Branding · Website design & build · Quote requests
- The website
- Visit Apollo Capital (opens in a new tab)

The project
25+ years
Financing the world’s finest cars
3 routes
Supercar, classic and electric car finance
1 tap
To ask for a quote, from any page
The brief
Financing the world’s finest cars.
With over 25 years’ experience, Apollo Capital are among the UK’s best high-value car finance brokers. They needed a brand and a website to match the cars they finance.
What we did
What made the difference.
01A brand built on the original logo
We evolved their existing logo into a complete identity.
02Finance, filtered fast
The menu takes people straight to supercar, classic or electric car finance.
03The marques, at a glance
A carousel of brands shows the range of cars they finance.
04A quote, whenever they want one
Asking for a quote is always one tap away.
What changed
Easier to find the right finance.
Every route through the site now ends with a quote.
The team behind Apollo Capital
Dan MartinStrategy
Sam CrowderDesign
Ollie LewisBrand
Kev AndersonDevelopment


“Apollo’s clients are buying the finest cars in the world, so the website had to earn the same trust. We started with what makes someone pick up the phone, and built the brand and the site around that moment.”
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