Case study · B2B
Brown & Newirth
One of the UK’s largest jewellery makers, with separate websites for retailers and consumers.
- Sector
- B2B
- Location
- London, UK
- What we did
- Brand refresh · Retailer & consumer sites · Photography
- The website
- Visit Brown & Newirth (opens in a new tab)
The project
Since 1967
Handcrafting jewellery to order
10 years
Working together
2 websites
Retailers and consumers, from one product feed
The brief
Designed to last a lifetime.
Brown & Newirth have handcrafted jewellery to order since 1967, and we’ve worked with them for ten years. Their new website split retailers from consumers, without splitting the brand.
What we did
What made the difference.
01Two audiences, two websites
Separate sites for retailers and consumers, from one product feed.
02Try before you buy
A concierge service lets customers order up to three samples.
03Photography, directed by us
Product and lifestyle shoots, from moodboard to final edit.
04An updated brand, online
New colours and type, carried through every page.
What changed
The right website for every customer.
Retailers and consumers each get a website built for how they buy.
The team behind Brown & Newirth
Em ThorntonProducer
Ollie LewisDesign
Kev AndersonDevelopment
Jonny WrightTechnical
“One large data set had to serve shoppers and retailers alike. For retailers we built a custom app around how they actually buy, from first look to confirmed order.”
More B2B work
More from B2B.
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