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Harrogate, North Yorkshire

Beautiful work.
Better business results.

A design-led brand and website agency for hospitality, interiors, food and drink, B2B and charities.

A NaughtOne lounge with orange and pink sofas under arched windowsNaughtOneInteriors · See the project+49%Visitors from the US
A Daylesford Stays cottage with lunch laid out on the lawnDaylesford StaysHospitality · See the project+119%Visitors to the website
A close-up of a Masons of Yorkshire gin bottleMasons of YorkshireFood & drink · See the project
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Who we work with

We work with hospitality groups, interiors brands, food and drink producers, B2B firms and charities: businesses where the brand is what people choose, and the website is where they decide.

In our clients’ words

Hear it from the people
we work with.

“It’s always felt very personal. Adigi are an extension of the NaughtOne organisation, which is the kind of partner we want.”

Dan Jeffrey

NaughtOne · Interiors

“…they took my ideas, added their own expertise, and turned them into something even better than I had imagined.”

Georgie Bartlett

Bunaken Oasis · Hospitality

  • Visitors to the website, Daylesford Stays

    Apr – Sep 2026 vs 2025

  • Online revenue, Merchant & Found

    Apr – Sep 2026 vs 2025

  • New visitors after launch, Choc Nibbles

    16 Feb – 15 Aug 2026 vs the 6 months before

  • Website enquiries, Boutique

    Apr – Sep 2026 vs 2025

What we do

One continuous process, from brand to performance.

  • Brand

    Identity, naming and messaging, photography and film, and guidelines your other suppliers can work from.

  • Design

    Websites designed around how your customers actually decide to book, buy or get in touch.

  • Build

    WordPress and Shopify builds, ecommerce, multi-venue sites, and booking systems such as ResDiary, Guestline and Collins.

  • Performance

    Conversion testing, Klaviyo email flows, being found in search and AI assistants, and reporting after launch.

Some of our clients

From independent pubs to global furniture brands.

Selected work

Work with a number on it.

See all work
The bar at a Daylesford pub
Hospitality

Daylesford Stays

Part of the Bamford Collection. A WordPress multisite for its cottages and pubs, with booking built in, live reporting and ongoing testing.

  • +119% visitors to the Stays website
  • +25% visitors across all five sites
NaughtOne booths along an orange wall, under a staircase and hanging plants
Interiors

NaughtOne

British furniture found in Google, LinkedIn and Microsoft offices worldwide. A bespoke WordPress build with a resources area for specifiers.

  • +49% visitors from the US
  • +54% visitors from Germany
A bag of Choc Nibbles on a pink background
Food & drink

Choc Nibbles

A British sweet brand, relaunched. A new WooCommerce shop that sells direct, launched alongside the rebrand.

  • +56% new visitors after launch
  • +40% visits where people browsed

The team

The right team.
Clear roles.

The Adigi team sitting together under the Clubhouse sign

The people who shape your brand understand it first, then design and build it with you. Our studio is in Harrogate; our clients are across the UK and beyond.

Meet the team
  • Dan MartinManaging Director“The Gaffer”
  • Jonny WrightTechnical Director“The Fixer”
  • Vicqui JamesAccount Manager“The Momentum”
  • Em ThorntonProducer / Studio Manager“The Glue”
  • Sam CrowderDesign Director“The Moodboard”
  • Ollie LewisBrand & UI Designer“The Sketchbook”
  • Kev AndersonDeveloper“The Engineer”

How we work

A project first,
then a partnership.

Wherever you start, we work through brand, design, build and performance with you. After launch we stay on to test, improve and look after the site.

How we work
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Built for AI search

Found where people ask.

More and more people ask ChatGPT, Claude or Gemini who to work with. We design and build websites those assistants can read and understand.

  • ChatGPT
  • Claude
  • Gemini

Journal

Straight answers from the
people doing the work.

All articles

Start a conversation

Tell us a little about your project.

We’ll reply to arrange a call with the people who would work on it.

Vicqui or Dan will reply within 24 hours, Monday to Friday.The first call is free, and it’s with the people who’d do the work.

PDF or Word

We’ll only use your details to reply. Read our privacy policy.

Free website mini-audit

Tell us where to look.

We’ll review your website and email you three opportunities to win more bookings or enquiries. No obligation.

We’ll only use your details to send your mini-audit and reply. Read our privacy policy.