Our mantra is performance, keeping our clients’ websites performing at the best level they can! Having a retainer with us offers our clients several significant benefits, especially for brands and businesses (and most do) who require ongoing web development, design, and maintenance. Here’s why it is valuable:
Ongoing Website Maintenance and Updates
Lots of our clients have a need for regular updates. This can ensure they remain ahead of their competitors, this includes functional, secure, and aligned with current design and technology trends. A retainer provides access to our team:
- Security updates: Ensuring a website is protected against new vulnerabilities.
- Bug fixes: Addressing issues as they arise without delays.
- Content updates: Quickly making changes to page structures, images, or content.
- Platform updates: Keeping our clients CMS and framework current (e.g., WordPress updates).
Cost Efficiency and Predictability
- Budget predictability: A retainer is based on a set number of hours or tasks each month, helping manage costs without surprise expenses.
- Discounted rates: We offer lower hourly rates on retainer contracts compared to ad hoc projects, leading to long-term savings.
Priority Access and Faster Turnaround
Retainer clients get scheduled hours per month in our studio over non-retainer clients. This translates to:
- Faster response times: Any issues or updates can be addressed quicker, reducing downtime or missed opportunities.
- Proactive support: We take a more active role in monitoring a client’s site’s performance, security, and functionality, catching issues before they become problems.
Access to a Wide Range of Expertise
Our team is made up of a variety of professionals (designers, developers, SEO specialists, UX experts), allowing you to tap into a broad skill set. With a retainer, you can access:
- Design and UX tweaks: Make ongoing design adjustments to improve user experience and engagement.
- SEO and marketing: Consistent improvements to SEO performance or digital marketing efforts.
- Web performance optimization: Speeding up page load times, ensuring smooth functionality.
Focus on Long-Term Strategy
A retainer encourages a long-term partnerships with our clients, allowing our agency to:
- Align with your goals: Over time, we gain a deeper understanding of your brand, market, and objectives, leading to more effective strategies.
- Strategic planning: We take a proactive approach, suggesting improvements and upgrades to keep your website competitive.
- Consistency: Regular collaboration leads to a consistent look, feel, and function across your website as it evolves.
Access to Analytics and Data-Driven Decisions
- We provide monitoring and reporting (typically Looker Studio) on website performance under a retainer. This allows for informed decisions about future updates, optimisations, or content changes based on user behaviour, traffic data, and conversion rates.
In short, what are the benefits of having a retainer with us?
- Consistency: Continuous updates ensure your site stays relevant and functional.
- Savings: Retainer packages provide cost savings compared to on-demand work.
- Reliability: You know we will be there when you need us, offering both preventive and reactive support.
A retainer with us simplifies site management and ensures that your online presence is continually optimised and secure.
