Beautiful interiors websites. Better business results.

Project: TextileMania

Why Adigi?

Specialists, not generalists.

Tell your story

Every interior brand has something that sets it apart, whether it’s the materials, specifications, applications, or craft. We take the time to understand what that is, then shape it into a clear brand and build a website that brings it to life. When the design thinking is clear, every decision has purpose, and that clarity carries through to show every product at its best.

The team doing the work

Vicqui is your account manager, keeping every moving part of the project on track — and you have direct access to everyone working on it. If you want to know what Sam thinks about a design decision, or whether Jonny would build it that way, you ask them. Brand and design thinking, technical expertise and commercial awareness come together from day one, creating better work and a smoother process.

Beautiful by design. Built to perform.

A great interiors website should achieve both. It should reflect your brand with confidence and perform where it matters. Turning browsers, specifiers, and trade buyers into customers while driving enquiries and sales. We don’t separate commercial awareness from creativity, we combine them and build websites that support clients to achieve both.

Interiors specialists — Our work

The full story

The best interior websites don’t just show a catalogue. They help people envisage the piece in the desired space and make it easy to enquire or buy. We understand how trade buyers and retail customers explore, navigate product filtering and decide on final pieces. Every brief we take on starts with that understanding.

CONTRACT FURNITURE - WORDPRESS / ONGOING

Naughtone

A British furniture brand selling worldwide including Google, LinkedIn and Microsoft offices. A bespoke WordPress build with IP-based localisation, a learning platform and a custom branded resources area for specifiers: featuring CAD files, specs and imagery.

+45.1% new users +44.6% total users

Vintage furniture — WooCommerce / Brand

Merchant & Found

Original vintage furniture and prop hire for film and TV. A redesigned WooCommerce experience integrated with Core CRM and Klaviyo. Built to scale and grow revenue for a broad, discerning audience.

+110% transactions +60.2% conversion

Luxury flooring — WordPress

Ted Todd

The UK’s leading luxury wooden floor specialists. A redesign spanning the Ted Todd and Woodworks brands, with browsing, filtering, Algolia integration and an inspiration tool that make an extensive flooring range easy to explore.

Ted Todd + Woodworks WordPress redesign

The team

The right team. Clear roles.

The people shaping your brand understand it first. We then design and build with clarity, purpose and performance integrated throughout a project process.

Dan Martin

Managing Director

“The Boss”

Jonny Wright

Technical Director

“The Fixer”

Vicqui James

Account Manager

“The Smooth Operator”

Em Thornton

Studio Manager

“The Glue”

Sam Crowder

Design Director

“The Visionary”

Ollie Lewis

Digital Designer

“The Craftsman”

Kev Anderson

Developer

“The Engineer”

What we do

From brand to enquiry.
One continuous,
considered process

A great interiors website does two things simultaneously: it makes people desire the product, and it makes getting in touch effortless. Brand is not decoration and design isn’t a finishing touch. They’re integrated, considered together, and part of the same decision.

Strategy &
foundations

01

We start by understanding your business, your audience, and your commercial goals. Through research, audits, and journey mapping, we define a clear digital strategy that gives every design and technical decision a purpose. This phase sets the direction for everything that follows.

Brand strategy & positioning

Digital audits

Customer journey mapping

Design &
build

02

We design and build considered, high-performing websites that balance creativity with usability. From front-end interaction to robust back-end systems, everything is crafted to be fast, scalable and easy to manage. The result is a website that looks great and works hard.

Website design

Front-end development

Back-end development

CMS & platform builds

Growth &
optimisation

03

Once live, we focus on performance. Using data, testing, and ongoing optimisation, we identify opportunities to improve conversion rates, engagement, and return on investment. Small, informed improvements over time lead to meaningful growth.

Email marketing

Reporting & analytics

Conversion optimisation

Ongoing performance improvements

Ongoing
engagement

04

We partner with our clients long-term to keep their websites and digital platforms evolving. Through retainers, continuous optimisation and regular reporting, we support improvements and adapt to changing needs. It’s a collaborative approach designed to deliver lasting value.

Retainers

Continuous optimisation

Support, iteration, and reporting

Be on the shortlist
before the call.

Specifiers decide long before they ever get in touch. Tell us who you need to reach and we'll come back with how we'd reach them.

+45.1%

New users, NaughtOne

+44.6%

Total users, NaughtOne

+110%

Transactions, Merchant & Found

Beautiful interiors websites. Better commercial results.