Beautiful hospitality websites. Better business results.

Project: Cubitt House

Why Adigi?

Specialists, not generalists.

Tell your story

Every hospitality brand or venue has something that sets them apart. We take the time to understand what that is, then shape it into a clear brand and build a website that brings it to life. When the design thinking is clear, every decision has a purpose, and that clarity carries through to create a stronger guest experience.

The team doing the work

Vicqui is your account manager, keeping every moving part of the project on track — and you have direct access to everyone working on it. If you want to know what Sam thinks about a design decision, or whether Jonny would build it that way, you ask them. Brand and design thinking, technical expertise and commercial awareness come together from day one, creating better work and a smoother process.

Beautiful by design. Built to perform.

A great hospitality website should achieve both. It should reflect your brand with confidence and perform where it matters. Turning visitors into bookings, generating enquiries, and creating loyal guests. We don’t separate commercial awareness from creativity, we combine them and build websites that support clients to achieve both.

HOSPITALITY SPECIALISTS — OUR WORK

The full story

The best hospitality websites don’t describe a place. They make guests feel something meaningful. We understand how people discover, explore, navigate, and decide on a venue. Every brief we take on starts with that understanding.

Hotel group - Multisite / Ongoing

Daylesford Stays

Part of the Bamford Collection. WordPress multisite for a collection of cottages and pubs, with booking integrations, Data Studio dashboards, and ongoing CRO.

+79% new users +27.5% revenue

8 London venues - Website / Ongoing

Cubitt House

Eight iconic London pubs including boutique hotels. Consistent UX across the group with individual venue character. Made to scale as they grow and Data Studio reporting.

+1,100% new users Q1 +15% conversion

Hotel - Brand & website

Lime Tree Hotel

Belgravia boutique hotel. Complete involvement from brand, photography direction, website design and development. Iterative improvements and CRO support pushed occupancy rate.

90% occupancy via CRO +49% traffic

The team

The right team. Clear roles.

The people shaping your brand understand it first. We then design and build with clarity, purpose and performance integrated throughout a project process.

Dan Martin

Managing Director

“The Boss”

Jonny Wright

Technical Director

“The Fixer”

Vicqui James

Account Manager

“The Smooth Operator”

Em Thornton

Studio Manager

“The Glue”

Sam Crowder

Design Director

“The Visionary”

Ollie Lewis

Digital Designer

“The Craftsman”

Kev Anderson

Developer

“The Engineer”

What we do

From brand to booking.
One continuous,
considered process.

A great hospitality website does two things simultaneously: it makes guests aspire to be somewhere, and it makes booking effortless. Brand is not decoration and design isn’t a finishing touch. They’re integrated, considered together, and part of the same decision.

Strategy &
foundations

01

We start by understanding your business, your audience, and your commercial goals. Through research, audits, and journey mapping, we define a clear digital strategy that gives every design and technical decision a purpose. This phase sets the direction for everything that follows.

Brand strategy & positioning

Digital audits

Customer journey mapping

Design &
build

02

We design and build considered, high-performing websites that balance creativity with usability. From front-end interaction to robust back-end systems, everything is crafted to be fast, scalable and easy to manage. The result is a website that looks great and works hard.

Website design

Front-end development

Back-end development

CMS & platform builds

Growth &
optimisation

03

Once live, we focus on performance. Using data, testing, and ongoing optimisation, we identify opportunities to improve conversion rates, engagement, and return on investment. Small, informed improvements over time lead to meaningful growth.

Email marketing

Reporting & analytics

Conversion optimisation

Ongoing performance improvements

Ongoing
engagement

04

We partner with our clients long-term to keep their websites and digital platforms evolving. Through retainers, continuous optimisation and regular reporting, we support improvements and adapt to changing needs. It’s a collaborative approach designed to deliver lasting value.

Retainers

Continuous optimisation

Support, iteration, and reporting

Own the booking,
not just the room

Agents take commission on guests who already chose you. Tell us what you're planning and we'll come back with where we'd start.

+27.5%

Revenue, Daylesford

90%

Occupancy, Lime Tree

+15%

Conversion, Cubitt House