Beautiful food and drink websites. Better business results.

Project: Jacksons of Yorkshire

Why Adigi?

Specialists, not generalists.

Tell your story

Every food & drink brand has something that sets it apart — its heritage, its ingredients, its craft. We take the time to understand what that is, shape it into a clear brand, and build a website that brings it to life. Because when the brand is clear, every design decision has purpose — and every product tells a stronger story.

The team doing the work

Vicqui is your account manager, keeping every moving part of the project on track — and you have direct access to everyone working on it. If you want to know what Sam thinks about a design decision, or whether Jonny would build it that way, you ask them. Brand and design thinking, technical expertise and commercial awareness come together from day one, creating better work and a smoother process.

Beautiful by design. Built to perform.

A great food & drink website should do both. It should reflect your brand with confidence while performing where it matters — turning visitors into orders, subscribers, and loyal customers. We don't separate creativity from commercial outcomes. We build websites that achieve both.

FOOD & DRINK SPECIALISTS — OUR WORK

The full story

The best food & drink websites don't just list products — they make people want to taste them. We know how customers discover, crave, and decide to buy. Every brief we take on starts with that understanding.

Family bakery — WordPress / Ongoing

Jacksons of Yorkshire

One of the UK's most notable family bakeries, six generations on. A WordPress platform bringing heritage, product range and recipe content together — plus an interactive B2B enquiry section for trade.

+40% new users +55% engagement

Gin brand — Shopify / Ongoing

Masons of Yorkshire

The definitive Yorkshire gin brand, brought to life on Shopify. Rich product imagery and a streamlined journey make it easy to explore the range and buy online.

+7% conversion +38% email engagement

Confectionery — Brand & WooCommerce

Choc Nibbles

A proud British confectionery brand, reborn. After a full rebrand, a bespoke WooCommerce build brings the new identity and range to life — bold, vibrant and built to convert.

+50% new users +65% engagement

The team

The right team. Clear roles.

The people shaping your brand understand it first, then design and build websites with clarity, purpose, and performance.

Dan Martin

Managing Director

“The Boss”

Jonny Wright

Technical Director

“The Fixer”

Vicqui James

Account Manager

“The Smooth Operator”

Em Thornton

Studio Manager

“The Glue”

Sam Crowder

Design Director

“The Visionary”

Ollie Lewis

Digital Designer

“The Craftsman”

Kev Anderson

Developer

“The Engineer”

What we do

From brand to basket -
one continuous,
considered process

A great food & drink website does two things at once: it makes people want the product, and it makes buying effortless. Brand is not decoration. Design is not a skin. They're the same decision, made together from the start.

Strategy &
foundations

01

We start by understanding your business, your audience, and your commercial goals. Through research, audits, and journey mapping, we define a clear digital strategy that gives every design and technical decision a purpose. This phase sets the direction for everything that follows.

Brand strategy & positioning

Digital audits

Customer journey mapping

Design &
Build

02

We design and build considered, high-performing digital experiences that balance creativity with usability. From front-end interactions to robust back-end systems, everything is crafted to be fast, scalable, and easy to manage. The result is a website that looks great and works hard.

Website design

Front-end development

Back-end development

CMS & platform builds

Growth &
Optimisation

03

Once live, we focus on performance. Using data, testing, and ongoing optimisation, we identify opportunities to improve conversion rates, engagement, and return on investment. Small, informed improvements over time lead to meaningful growth.

Email marketing

Reporting & analytics

Conversion optimisation

Ongoing performance improvements

Ongoing
Engagements

04

We partner with our clients long-term to keep their digital platforms evolving. Through retainers, continuous optimisation, and regular reporting, we support ongoing improvements and adapt to changing needs. It’s a collaborative approach designed to deliver lasting value.

Retainers

Continuous optimisation

Support, iteration, and reporting

Great on the shelf.
Better direct

Selling through stockists and selling direct ask different things of a website. Tell us how you sell and we'll show you what we'd build.

+7%

Conversion, Masons

+40%

New users, Jacksons

+50%

New users, Choc Nibbles

Beautiful food & drink websites. Better commercial results.