Here in Yorkshire, we’re famous for a number of things; we make Yorkshire pudding better than anyone else, we have the best countryside, even Marks and Spencer was born here. We’re also renowned for our cheese. With the cows frolicking in our beautiful countryside and processes of hand making cheese handed down for years, it’s no wonder ours is the best.
The Yorkshire Creamery pride themselves not only being made in Yorkshire but by Yorkshire. The brief was to build a website with a positive and easy user experience. The brand itself is quite quirky - with a particular emphasis on engaging the biggest proportion of cheese eaters in the UK- the more mature audience, without disengaging millennials. The client wanted users to be able to navigate quickly and easily around the website to discover more about the brand and their cheese.
The ultimate conversion will be done offline in supermarkets and so the job of the website is to engage and inspire that action.
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