Knowledgeable. Adaptive. Consistent.
As part of the Hague Group, the design needed to reflect and represent the group, whilst still creating Venture’s own mark and style within the industry.
We worked to ensure that the design focused users on their two main services Labels & Labelling, and Print Management. Particular attention was also given to segmenting the various industries that Venture are specialised in working with and to provide the opportunity to demonstrate their case studies within each area.
With Venture’s audience typically looking for a specific product, we needed to create a smooth and effective customer journey that led users immediately to the correct area of the site and to encourage enquiries.