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SIG plc

SIG plc is a British based international supplier of insulation, roofing, commercial interiors and specialist construction products. The company owns a range of brands within the SIG Group across all parts of the construction industry.

Having been appointed as a key digital partner to the SIG group, we've been designing, building and marketing on their behalf for varying projects since 2013.


Key services:

  • Development of several medium to large responsive websites
  • Bespoke development for a complex POS ordering system
  • App/Game development run in conjunction with an engaging marketing campaign
  • Development of multilingual websites to support SIG's export market
  • Ongoing support and maintenance of existing SIG websites and projects

Creating engagement and driving conversion

With each part of SIG's business, challenges are met when trying to engage with their B2B audience. adigi have worked closely with SIG to understand their market, key objectives and core values to bring insight and fresh ideas that drive conversion, brand awareness and engagement.

As SIG's main digital partner, adigi have provided the necessary support and resources to help maintain the digital side of their business, working in a responsive and agile way to meet the demands of current and future projects.

As part of an ongoing strategy we've created engagement, conversion and optimisation that has produced real results on SIG group's bottom line.

Creating brand awareness: SIG Rally

adigi were given the challenge of strengthening brand awareness and creating customer engagement for the SIG group. A key objective for the project was to incentivise new and existing clients to engage with the brand and maximise opportunities to capture data. The incentive was a competition to win a holiday and to tie in with this the Jet Rally game was created; a competitive game where the top scorer would be the overall winner.

Jet Rally game

The game needed to be challenging enough to keep users interested but intuitive and simple enough to appeal to a wide audience with a range of skill levels. The competitive nature of the game, along with a leaderboard kept users interested, ensuring they returned on a regular basis to beat their 'personal best'.

Run in conjunction with a SIG's own marketing campaign and with help from adigi to raise awareness via social media, the game was a huge success attracting lots of interest. The viral nature of social media combined with the positive response to the game saw lots of shares and gave exposure of the SIG brand to a wider audience.

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